Develop Your Marketing Skills - Brossura

Richardson, Neil; Gosnay, Ruth

Brossura

ISBN 10: 0749462426 ISBN 13: 9780749462420

Casa editrice: Kogan Page Ltd, 2010

Riassunto

<div><div><div>The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. <i>Develop your Marketing Skills</i> addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations.&#160;<br><br>Covering product management, market research, communications, and pricing perspectives, the text gives insights into how theories and tools work in actual business scenarios.<i>&#160;</i>The authors show how to improve customer satisfaction and highlight timely issues such as sustainability.&#160;&#160;<br><br>With clear diagrams, chapter summaries and suggested activities,&#160;this book&#160;offers a comprehensive introduction to the marketing field.&#160;<br><br>Now including a free application for iPhones that provides extracts from 9 books in the Sunday Times Creating Success series, quotes and tips from the experts.</div></div></div>

Su questo libro

Informazioni sull?autore

<div><div><b>Ruth Gosnay</b> teaches at Leeds Business School in the UK.&#160; She has extensive experience working for household names in&#160;various marketing roles.&#160; <b>Neil Richardson</b> teaches at Leeds Business School in the UK.&#160; He has private sector experience in sales, marketing and customer service.</div></div>

Dettagli dell?edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 0749462426
• ISBN 13: 9780749462420
• Rilegatura: Copertina flessibile
• Numero di pagine: 168
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile