Articoli correlati a Distribution Channels: Understanding and Managing Channels...
Sinossi
Understanding marketing distribution business models is critical to business success. With distribution now representing around half of almost every industry’s activities, optimizing routes to market has never been so important.
Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, while also explaining channel partners’ business models and how to engage with them for effective market access.
Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation.
Comprehensive and clear, this book provides the knowledge needed to improve a business model to ensure maximum market exposure and successful product delivery.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sugli autori
Julian Dent is Chairman of VIA International, a specialist routes-to- market consultancy. He has over 25 years' experience in distribution throughout the world, specializing in channel strategy and implementation, working at global, corporate and regional levels. His clients have included Barclays Bank, BP, Esso, IBM, Microsoft, Nokia, Orange, Subway and Xerox.
Julian Dent is Chairman of VIA International, a specialist routes-to-market consulting firm. He has over thirty years' experience in distribution throughout the world, specializing in channel strategy and implementation. His clients have included Barclays Bank, BP, IBM, Microsoft, Nokia, Subway and Xerox.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Risultati della ricerca per Distribution Channels: Understanding and Managing Channels...
Foto dell'editore
Distribution Channels: Understanding and Managing Channels to Market
Editore:
Kogan Page (edition Second), 2011
ISBN 10: 0749462698
ISBN 13: 9780749462697
Antico o usato
Paperback
Da: BooksRun, Philadelphia, PA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Fair. Second. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Codice articolo 0749462698-7-1-13
Compra usato
EUR 5,76
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Distribution Channels: Understanding and Managing Channels to Market
Da: HPB-Red, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_401913657
Compra usato
EUR 4,42
Spedizione EUR 3,22
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Distribution Channels: Understanding and Managing Channels to Market
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0749462698I5N00
Compra usato
EUR 7,67
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Immagini fornite dal venditore
Distribution Channels: Understanding and Managing Channels to Market
Da: Goodwill of Central and Coastal Virginia, Richmond, VA, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: acceptable. Codice articolo CCVV.0749462698.A
Compra usato
EUR 3,88
Spedizione EUR 4,93
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Immagini fornite dal venditore
Distribution Channels: Understanding and Managing Channels to Market
Da: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: good. Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy. Codice articolo SEWV.0749462698.G
Compra usato
EUR 7,67
Spedizione EUR 2,57
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Distribution Channels : Understanding and Managing Channels to Market
Editore:
Kogan Page, Limited, 2011
ISBN 10: 0749462698
ISBN 13: 9780749462697
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 38866032-75
Compra usato
EUR 9,71
Spedizione EUR 5,83
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Distribution Channels: Understanding and Managing Channels to Market
Da: medimops, Berlin, Germania
Valutazione del venditore 5 su 5 stelle
Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M00749462698-G
Compra usato
EUR 15,40
Spedizione EUR 20,00
Spedito da Germania a U.S.A.
Spedito da Germania a U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Distribution Channels: Understanding and Managing Channels to Market
Da: medimops, Berlin, Germania
Valutazione del venditore 5 su 5 stelle
Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Codice articolo M00749462698-V
Compra usato
EUR 15,72
Spedizione EUR 20,00
Spedito da Germania a U.S.A.
Spedito da Germania a U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Distribution Channels: Understanding and Managing Channels to Market
Da: Greener Books, London, Regno Unito
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo 5079794
Compra usato
EUR 17,43
Spedizione EUR 23,34
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Distribution Channels: Understanding and Managing Channels to Market
Da: YESIBOOKSTORE, MIAMI, FL, U.S.A.
Valutazione del venditore 3 su 5 stelle
paperback. Condizione: As New. Codice articolo 0749462698-VB
Compra usato
EUR 51,44
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili