Sinossi
Walmart provides a detailed assessment of the world's largest retailer that forever changed the face of retailing. The book examines Walmart's successes, failures, and whether it can stay ahead for the next 50 years. Despite being a source for best practice in procurement, logistics, systems and store format innovation, the retail giant is now facing several issues that affect its future development. Starting from its inception in rural Arkansas in 1962, this objective analysis of Walmart's history addresses the rapid change of retail, including the rise of e-commerce and multi-channel retailing; Walmart International and its 'everyday low prices' philosophy; the saturation of the superstore format, and much more.
In a time of rapid change, will the world's largest retailer be able to reconfigure? Walmart provides the necessary insights for retailers, advertisers, other business professionals and students to understand how Walmart became a retail giant, the lessons that can be learned, and what is in store for the future.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Natalie Berg, Global Research Director at Planet Retail, has spent years working alongside major retailers and vendors as they seek to better compete with, or partner with, Walmart. A regular retail commentator for UK and global media, her main expertise lies in areas such as private label, merchandising, pricing and shopper-centricity.
Bryan Roberts has spent over ten years as a Walmart analyst and has gained a great understanding of Walmart's strategies, objectives and achievements. An expert in retail research and insights and a frequent commentator on retail issues for the global media, Bryan also lectures in retail management as a Visiting Fellow at the University of Surrey. Bryan is Director of Retail Insights at Kantar Retail.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Walmart: Key Insights and Practical Lessons from the World's Largest Retailer
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Walmart : Key Insights and Practical Lessons from the World's Largest Retailer
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Kogan Page, Limited, 2012
ISBN 10: 0749462736
ISBN 13: 9780749462734
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Walmart : Key Insights and Practical Lessons from the World's Largest Retailer
Editore:
Kogan Page, Limited, 2012
ISBN 10: 0749462736
ISBN 13: 9780749462734
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Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 10092655-6
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Walmart: Key Insights and Practical Lessons from the World's Largest Retailer
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Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780749462734. Codice articolo 9628297
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Walmart
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paperback. Condizione: As New. Codice articolo 0749462736-VB
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