A Guide to Open Innovation and Crowdsourcing: Expert Tips and Advice - Brossura

Brossura

ISBN 10: 0749463074 ISBN 13: 9780749463076

Casa editrice: Kogan Page Ltd, 2011

Riassunto

Open innovation and crowdsourcing are among the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing business culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of ideas and people outside your organization to turbocharge your innovation. Failure to embrace these approaches could mean getting left behind 

Written by an international team of the most eminent thinkers, writers and practitioners in the field, it explains: 

-what open innovation and crowdsourcing are 
-how to manage virtual teams and co-create with outsiders 
-how to handle legal and IP issues 
-how to get started with open innovation in your business 
-common mistakes and pitfalls to avoid 

With corporate case studies and best-practice advice, A Guide to Open Innovation and Crowdsourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations and overcome the practical difficulties that lie in the way.

Su questo libro

Recensione:

"If your company is thinking about venturing into the brave new world of open innovation, this book ought to be on your must-read list. You'll gain some important insights into where to start, things you need to consider and what to watch out for." (www.innovationtools.com 2011-03-16)

"Paul Sloane has done an excellent editing job. The twenty five chapters are each authored by different figures from the OI world. These include consultants, senior figures from industry and academics. A good number of them are prolific contributors to the innovation blogosphere. Their knowledge and experience covers OI in a broad range of industries and sectors." (Anatello e-newsletter 2011-03-22)

"If your company is thinking about venturing into the brave new world of open innovation, this book ought to be on your must-read list. You'll gain some important insights into where to start, things you need to consider and what to watch out for." (Innovation Weblog 2011-04-01)

Descrizione del libro:

Explains the two hottest concepts in strategy and management today

High profile corporate case studies and chapters from Nokia, Proctor & Gamble, Threadless, Reckitt Benckiser and BMW

A practical book, full of tips and examples from the some of the leading thinkers in the field

Su questa edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2011
• ISBN 10: 0749463074
• ISBN 13: 9780749463076
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 217
• Redattore: Sloane Paul