Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status - Brossura
Sinossi
Very few books take the long-term, team-selling strategic view of key account management that this book takes. Focusing on implementation rather than theory, Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining, and developing key customers. Based on real and current experience of companies facing the KAM challenge, it provides tools for use in the real world that will help plan strategy.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Peter Cheverton is founding Director of INSIGHT Marketing and People, a global training and consulting firm specializing in the development of customer-focused business strategies, with a strong focus on Key Account Management and Business Leadership. He has developed an international reputation as one of the leading experts in these challenging areas, working hands-on with clients around the world. He is author of Key Marketing Skills, Global Account Management and Key Account Management in Financial Services (all published by Kogan Page).
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Risultati della ricerca per Key Account Management: Tools and Techniques for Achieving...
Foto dell'editore
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable)
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00075730976
Compra usato
EUR 7,33
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR006284645
Compra usato
EUR 5,25
Spedizione EUR 6,47
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: 3 disponibili
Foto dell'editore
Key Account Management : Tools and Techniques for Achieving Profitable Key Supplier Status
Editore:
Kogan Page, Limited, 2012
ISBN 10: 0749463511
ISBN 13: 9780749463519
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Fifth Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 52866889-20
Compra usato
EUR 8,69
Spedizione EUR 5,77
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Name in front of book. Codice articolo CHL10753968
Compra usato
EUR 8,02
Spedizione EUR 11,55
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: 1 disponibili