On Message: Precision Communication for the Digital Age - Brossura

Theobald

Brossura

ISBN 10: 0749464879 ISBN 13: 9780749464875

Casa editrice: Kogan Page, 2013

Riassunto

Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles, and strategies to develop hard-hitting communication.

Examining how to capture more followers who listen for longer and more intently, On Message will teach you how to develop your voice, segment your audience for more effective messaging, edit existing copy and engage with new and emerging markets.

Su questo libro

Informazioni sull'autore

Theo Theobald is a freelance writer and business consultant with a track record that includes six years in senior sales and marketing management positions with the BBC and a creative writing career embracing major internet and audio production, including writing for BBC websites and radio. He runs his own company, Shocktactic Ltd which has undertaken major writing and production projects for a host of organizations including the BBC and CIPD. You can visit his website at www.shocktactic.co.uk

Dettagli dell'edizione

• Editore: Kogan Page
• Data di pubblicazione: 2013
• Lingua: Inglese
• ISBN 10: 0749464879
• ISBN 13: 9780749464875
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 200
• Contatto del produttore: non disponibile
• Persona responsabile: eucomply; hello@eucompliancepartner.com; ; Pärnu mnt 139b-14; Tallinn; 11317; Estonia