Articoli correlati a How to Write a Marketing Plan
Sinossi
How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation.
With a brand new chapter to help you produce mini-plans and seize new opportunities quickly,
it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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How to Write a Marketing Plan (Creating Success)
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Kogan Page 03/03/2013, 2013
ISBN 10: 0749467126
ISBN 13: 9780749467128
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How to Write a Marketing Plan
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Kogan Page, Limited, 2013
ISBN 10: 0749467126
ISBN 13: 9780749467128
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Condizione: Very Good. 4th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo GRP101820356
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How to Write a Marketing Plan
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Kogan Page, Limited, 2013
ISBN 10: 0749467126
ISBN 13: 9780749467128
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Fine. 4th Edition. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good. Codice articolo 52489851-6
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How to Write a Marketing Plan
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Kogan Page, Limited, 2013
ISBN 10: 0749467126
ISBN 13: 9780749467128
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Very Good. 4th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo GRP101820356
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How to Write a Marketing Plan (Creating Success)
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Condizione: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Codice articolo P11J-01844
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How to Write a Marketing Plan (Creating Success)
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How to Write a Marketing Plan (Creating Success, 63)
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