Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded and facilitate data processing. Questionnaire Design explains the role of questionnaires in marketing research and looks at different types of questionnaire, examining when and how they should be employed.
The book shows students and practitioners how to plan, structure and compose the right questionnaire for the research being done. Fully updated with new content on encouraging respondent involvement through the gamification of questionnaires, the third edition also includes the latest information on online questionnaires and interviews, their problems and potential.
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Book Description:
Introductory textbook on developing questionnaires for different kinds of research
About the Author:
Ian Brace is Director of Research Methods at TNS UK. He is a Visiting Professor in market research at Bristol Business School, a Fellow of the British Market Research Society (MRS) and a member of the MRS Market Research Standards Board. He is also co-author of An Introduction to Market and Social Research, published by Kogan Page.
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1. Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Paperback)
Editore:
Kogan Page Ltd, United Kingdom
(2013)
ISBN 10: 0749467797
ISBN 13: 9780749467791
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Descrizione libro Kogan Page Ltd, United Kingdom, 2013. Paperback. Condizione libro: New. 3rd Revised edition. Language: English . Brand New Book. Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research being undertaken. Fully updated with new content on encouraging respondent involvement through the gamification of questionnaires, this third edition of Questionnaire Design also includes the latest information on online and mobile questionnaires, their problems and potential. This book will be a useful addition to the bookshelf of every student or practitioner of market research. Codice libro della libreria AAZ9780749467791
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2. Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Paperback)
Editore:
Kogan Page Ltd, United Kingdom
(2013)
ISBN 10: 0749467797
ISBN 13: 9780749467791
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Paperback
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Valutazione libreria
Descrizione libro Kogan Page Ltd, United Kingdom, 2013. Paperback. Condizione libro: New. 3rd Revised edition. Language: English . Brand New Book. Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research being undertaken. Fully updated with new content on encouraging respondent involvement through the gamification of questionnaires, this third edition of Questionnaire Design also includes the latest information on online and mobile questionnaires, their problems and potential. This book will be a useful addition to the bookshelf of every student or practitioner of market research. Codice libro della libreria AAZ9780749467791
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3. Questionnaire Design
Editore:
Kogan Page Ltd
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ISBN 10: 0749467797
ISBN 13: 9780749467791
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Descrizione libro Kogan Page Ltd, 2013. Condizione libro: New. 2013. 3rd Edition. Paperback. Explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. This book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Series: Market Research in Practice. Num Pages: 296 pages, Illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 159 x 232 x 16. Weight in Grams: 464. . . . . . . Codice libro della libreria V9780749467791
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Descrizione libro Kogan Page Limited. Condizione libro: New. pp. 296. Codice libro della libreria 55088780
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Descrizione libro Kogan Page 2013-06-03, London, 2013. paperback. Condizione libro: New. Codice libro della libreria 9780749467791
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Descrizione libro Kogan Page Ltd. Condizione libro: New. 2013. 3rd Edition. Paperback. Explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. This book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Series: Market Research in Practice. Num Pages: 296 pages, Illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 159 x 232 x 16. Weight in Grams: 464. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780749467791
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7. Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
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Descrizione libro Kogan Page. Paperback. Condizione libro: New. New copy - Usually dispatched within 2 working days. Codice libro della libreria B9780749467791
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Descrizione libro Condizione libro: New. Bookseller Inventory # ST0749467797. Codice libro della libreria ST0749467797
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9. Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Paperback or Softback)
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Descrizione libro Kogan Page 6/3/2013, 2013. Paperback or Softback. Condizione libro: New. Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research. Book. Codice libro della libreria BBS-9780749467791
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10. Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
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ISBN 13: 9780749467791
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Descrizione libro Kogan Page, 2013. Condizione libro: New. book. Codice libro della libreria ria9780749467791_rkm
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