Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

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9780749467791: Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Fully updated with new content on encouraging respondent involvement, this new edition also includes the latest information on online and mobile questionnaires, their problems and potential. This book will be a useful addition to the bookshelf of every student or practitioner of market research.

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Book Description:

"Effectively illustrates the importance of the questionnaire as a decision-making tool... Questionnaire Design will be a useful reference for those in the market research industry and a comprehensive introduction for those interested in mastering the intricacies of questionnaire development. This highly informative volume would also serve as a valuable companion for advanced undergraduate and graduate students alike." ( Choice Magazine)

"A book that would sit very comfortably on the bookshelf of any marketing undergraduate... ideal for any serious market researcher who needs a quick reference book." ( Media Week)

"A well written text, which is both easily accessible in style and yet informative... Through its clear structure and step-by-step guidance it offers students a detailed guide through the oft thought simple, but actually complex and exacting process of questionnaire design. Many invaluable pointers are offered on pitfalls to avoid and factors to consider. A key strength is the practical advice offered." (Fiona Syson, Senior Lecturer in Marketing, Edge Hill University)

Book Description:

Construct and use better questionnaires for more effective market research.

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Brace, Ian
Editore: Kogan Page Ltd, United Kingdom (2013)
ISBN 10: 0749467797 ISBN 13: 9780749467791
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Descrizione libro Kogan Page Ltd, United Kingdom, 2013. Paperback. Condizione libro: New. 3rd Revised edition. 230 x 156 mm. Language: English . Brand New Book. Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Fully updated with new content on encouraging respondent involvement, this new edition also includes the latest information on online and mobile questionnaires, their problems and potential. This book will be a useful addition to the bookshelf of every student or practitioner of market research. Codice libro della libreria AA99780749467791

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Descrizione libro Paperback. Condizione libro: New. This item is printed on demand. Item doesn't include CD/DVD. Codice libro della libreria 6531418

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Brace, Ian
Editore: Kogan Page Ltd, United Kingdom (2013)
ISBN 10: 0749467797 ISBN 13: 9780749467791
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Descrizione libro Kogan Page Ltd, United Kingdom, 2013. Paperback. Condizione libro: New. 3rd Revised edition. 230 x 156 mm. Language: English . Brand New Book. Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Fully updated with new content on encouraging respondent involvement, this new edition also includes the latest information on online and mobile questionnaires, their problems and potential. This book will be a useful addition to the bookshelf of every student or practitioner of market research. Codice libro della libreria AA99780749467791

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Brace, Ian
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ISBN 10: 0749467797 ISBN 13: 9780749467791
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Descrizione libro Kogan Page Ltd, 2013. Condizione libro: New. 2013. Third Edition. Paperback. Explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. This book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Series: Market Research in Practice. Num Pages: 296 pages, Illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 159 x 232 x 16. Weight in Grams: 464. . . . . . . Codice libro della libreria V9780749467791

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Descrizione libro Kogan Page Ltd. Paperback. Condizione libro: new. BRAND NEW, Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (3rd Revised edition), Ian Brace, Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Fully updated with new content on encouraging respondent involvement, this new edition also includes the latest information on online and mobile questionnaires, their problems and potential. This book will be a useful addition to the bookshelf of every student or practitioner of market research. Codice libro della libreria B9780749467791

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Descrizione libro Kogan Page, 2013. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded and facilitate data processing. "Questionnaire Design" explains the role of questionnaires in marketing research and looks at different . Codice libro della libreria ABE_book_new_0749467797

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Brace, Ian
Editore: Kogan Page Ltd 2013-06-03, London (2013)
ISBN 10: 0749467797 ISBN 13: 9780749467791
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Descrizione libro Kogan Page Ltd 2013-06-03, London, 2013. paperback. Condizione libro: New. Codice libro della libreria 9780749467791

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Descrizione libro Kogan Page Ltd. Condizione libro: New. 2013. Third Edition. Paperback. Explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. This book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Series: Market Research in Practice. Num Pages: 296 pages, Illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 159 x 232 x 16. Weight in Grams: 464. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780749467791

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Descrizione libro Kogan Page Ltd, 2013. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria F6-9780749467791

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Descrizione libro Paperback. Condizione libro: New. Not Signed; Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of questionnaires. book. Codice libro della libreria ria9780749467791_rkm

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