The 30 Day MBA: Your Fast Track Guide to Business Success

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9780749469900: The 30 Day MBA: Your Fast Track Guide to Business Success

Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this third edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - it also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Volkswagen Group China, Google in China, IKEA, Meraki, Ocado, Ford, IBM and McDonalds among others. Including a range of free online resources that enable you to revise and test your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Recensione:

"The bottom line is: buy this book and save £100,000 on attending a two-year MBA programme. Every manager will gain useful insights from this book and it will no doubt fast-track less experienced managers' careers." (Andrew Macy FCMI Professional Manager 2014-01-01)

"A great refresher and would also work as a primer for prospective students. Working through this book and tests should help you sound like an MBA and probably even pass for one!" ( Customer review)

"I've always had that niggling feeling that I'm missing some key concepts and ideas that could really help me. The book is simple and concise and covers everything in exactly the level of detail I need, to fill in those missing gaps." ( Customer review)

Descrizione del libro:

The 30 Day MBA provides explanations, analysis, case studies and examples to give you all the relevant knowledge and skills that an MBA graduate possesses. Including links to free resources and information on how to calculate your break-even point, it gives you 90% of the value of an MBA at 0.0001% of the cost.

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1.

Colin Barrow
Editore: Viva Books/Kogan Page (2013)
ISBN 10: 0749469900 ISBN 13: 9780749469900
Nuovi Softcover Quantitΰ: > 20
Da
BookVistas
(New Delhi, DELHI, India)
Valutazione libreria
[?]

Descrizione libro Viva Books/Kogan Page, 2013. Softcover. Condizione libro: New. 3rd edition. Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, The 30 Day MBA, 3rd edition, will keep you to speed with the very latest thinking and teaching from world?s top business schools. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Now including additional business concepts that will keep you right up-to-the-minute with current trends, it provides insights and case studies from leading organizations such as Ocado, Ford, Google China, IKEA, Volkswagen, IBM and McDonald?s, to illustrate each concept or tool. With more practical tools than ever, The 30 Day MBA will enable you to: ? Create your own Management Information Resource Centre, giving you access to business information on markets and competitors, research data and case studies ? learn about resilient brands that have succeeded in the recession, with particular focus on organizations operating in developing countries ? find out how business and current thinking is shifting in today?s global and financial market ? refresh your knowledge and keep up to date with the latest tools and techniques in operations management, organizational behaviour, finance and accounting. Including overviews of key electives, both online and within the book, it also contains hundreds of open access resources to lectures from the world?s leading professors to help equip you with the knowledge and confidence you need to compete at work and in business. Contents: Chapter 1: Accounting ? The rules of the game ? Fundamental conventions ? Accounting conventions ? The rule makers ? Bookkeeping - the way transactions are recorded ? Cash flow ? The income statement/profit and loss account ? The balance sheet ? Filing accounts ? Financial ratios ? Analysing accounts ? Accounting ratios ? Getting company accounts ? Ratio analysis spreadsheets ? Break-even analysis Chapter 2: Finance ? Sources of funds ? How leverage/gearing works ? Borrowed money ? Banks ? Bonds, debentures and mortgages ? Asset-backed financiers ? Equity ? Sources of equity capital ? Hybrids ? Cost of capital ? Investment decisions ? Budgets and variances Chapter 3: Marketing ? Getting the measure of markets ? Understanding customers ? Segmenting markets ? The marketing mix ? Selling ? Negotiating ? Market research ? Marketing in the internet era Chapter 4: Organizational behaviour ? Strategy vs structure, people and systems ? Structures - the options ? Building and running a team ? The board of directors ? People ? Motivation ? Leadership ? Management ? Delegation: the essential management skill ? Systems ? Managing change ? Culture Chapter 5: Business history ? How business history is studied in business schools ? Babylon and beyond ( 4000 Bc- 1000 AD) ? Mediaeval merchants (1000-1700) ? The era of ventures (1700-1900) ? The age of financial panics (1900-to date) Chapter 6: Business law ? Corporate structures ? Employment law ? Employment legislation ? Intellectual property Chapter 7: Economics ? Schools of economic thought ? Micro vs macroeconomics ? Market structures ? Essential economics ? Business cycles ? Inflation ? Interest rates ? Economic policy and tools ? More concerns ? The broken window fallacy Chapter 8: Entrepreneurship ? Why entrepreneurship matters ? Who make good entrepreneur? ? Entrepreneurial categories ? Family business ? Business incubators: where entrepreneurs hang out Chapter 9: Ethics and social responsibility ? Teaching ethics and social responsibility in business schools ? Owners vs directors: the start of the ethical tug of war ? Understanding stakeholders ? Mapping out the stakeholders ? Assessing obligations ? Stakeholder strategies ? Implementing ethical and responsible strategies ? Does being ethical payoff? Chapter 10: Ope Printed Pages: 336. Codice libro della libreria 71574

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2.

Colin Barrow
Editore: Viva Books/Kogan Page (2013)
ISBN 10: 0749469900 ISBN 13: 9780749469900
Nuovi Softcover Quantitΰ: > 20
Da
A - Z Books
(New Delhi, DELHI, India)
Valutazione libreria
[?]

Descrizione libro Viva Books/Kogan Page, 2013. Softcover. Condizione libro: New. 3rd edition. Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, The 30 Day MBA, 3rd edition, will keep you to speed with the very latest thinking and teaching from world’s top business schools. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Now including additional business concepts that will keep you right up-to-the-minute with current trends, it provides insights and case studies from leading organizations such as Ocado, Ford, Google China, IKEA, Volkswagen, IBM and McDonald’s, to illustrate each concept or tool. With more practical tools than ever, The 30 Day MBA will enable you to: • Create your own Management Information Resource Centre, giving you access to business information on markets and competitors, research data and case studies • learn about resilient brands that have succeeded in the recession, with particular focus on organizations operating in developing countries • find out how business and current thinking is shifting in today’s global and financial market • refresh your knowledge and keep up to date with the latest tools and techniques in operations management, organizational behaviour, finance and accounting. Including overviews of key electives, both online and within the book, it also contains hundreds of open access resources to lectures from the world’s leading professors to help equip you with the knowledge and confidence you need to compete at work and in business. Contents: Chapter 1: Accounting • The rules of the game • Fundamental conventions • Accounting conventions • The rule makers • Bookkeeping - the way transactions are recorded • Cash flow • The income statement/profit and loss account • The balance sheet • Filing accounts • Financial ratios • Analysing accounts • Accounting ratios • Getting company accounts • Ratio analysis spreadsheets • Break-even analysis Chapter 2: Finance • Sources of funds • How leverage/gearing works • Borrowed money • Banks • Bonds, debentures and mortgages • Asset-backed financiers • Equity • Sources of equity capital • Hybrids • Cost of capital • Investment decisions • Budgets and variances Chapter 3: Marketing • Getting the measure of markets • Understanding customers • Segmenting markets • The marketing mix • Selling • Negotiating • Market research • Marketing in the internet era Chapter 4: Organizational behaviour • Strategy vs structure, people and systems • Structures - the options • Building and running a team • The board of directors • People • Motivation • Leadership • Management • Delegation: the essential management skill • Systems • Managing change • Culture Chapter 5: Business history • How business history is studied in business schools • Babylon and beyond ( 4000 Bc- 1000 AD) • Mediaeval merchants (1000-1700) • The era of ventures (1700-1900) • The age of financial panics (1900-to date) Chapter 6: Business law • Corporate structures • Employment law • Employment legislation • Intellectual property Chapter 7: Economics • Schools of economic thought • Micro vs macroeconomics • Market structures • Essential economics • Business cycles • Inflation • Interest rates • Economic policy and tools • More concerns • The broken window fallacy Chapter 8: Entrepreneurship • Why entrepreneurship matters • Who make good entrepreneur? • Entrepreneurial categories • Family business • Business incubators: where entrepreneurs hang out Chapter 9: Ethics and social responsibility • Teaching ethics and social responsibility in business schools • Owners vs directors: the start of the ethical tug of war • Understanding stakeholders • Mapping out the stakeholders • Assessing obligations • Stakeholder strategies • Implementing ethical and responsible strategies • Does being ethical payoff? Ch. Codice libro della libreria 71574

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3.

Barrow Colin
Editore: Kogan Page Limited
ISBN 10: 0749469900 ISBN 13: 9780749469900
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Majestic Books
(London, ,, Regno Unito)
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Descrizione libro Kogan Page Limited. Condizione libro: New. pp. 336. Codice libro della libreria 55085086

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Barrow, Colin
Editore: Kogan Page (2013)
ISBN 10: 0749469900 ISBN 13: 9780749469900
Nuovi Paperback Quantitΰ: 2
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Murray Media
(North Miami Beach, FL, U.S.A.)
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Descrizione libro Kogan Page, 2013. Paperback. Condizione libro: New. Codice libro della libreria P110749469900

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