Crisis, Issues and Reputation Management

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9780749469924: Crisis, Issues and Reputation Management

The reputation of an organisation influences who we buy from, work for, supply to and invest in. In today's complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly important when things go wrong. Crisis, Issues and Reputation Management outlines a comprehensive approach to managing situations that may turn into crises, handling crises once they occur, and features a wide range of case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more. Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Responsibility.

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Recensione:

"The need to protect a company's reputation has become an ever more pressing concern for CEOs and corporate boards. This book, by a leader in the field, provides a comprehensive guide for leaders to get it right. Filled with case examples and useful concepts it belongs on every executive's desk." ( Dr Daniel Diermeier, Kellogg School of Management and author of Reputation Rules)

"In an increasingly transparent world, the spotlight finds companies with an issue or a crisis very quickly. There is a real premium attached to learning from others and being well prepared: this book should be required reading for every member of the executive team." ( Caroline Hempstead, VP Group Corporate Affairs, AstraZeneca plc)

"Beautifully written, practical, relevant, clear and usable. Should be on the bookshelf of anyone interested in this area. This is the book I wish had been available when I first started learning about Crisis Management - an invaluable resource." ( Kieron O'Keefe, Head of Crisis Management, BG Group)

"...a well laid-out, easy to follow, and practical book, with plenty of website links to follow [...] Griffin makes and authoritative and readable case for reputation and crisis management as something central to doing a business and running an organisation." ( Professional Security Magazine)

"I have read a few books in recent years on crisis and reputation management and this is by far the best. Griffin's latest offering [...] is easy to read and incredibly engaging. His 20 years of experience in reputation management really shines through. The book is constantly brought to life with a host of case studies and examples of firms that got their reputation management strategy wrong and are still paying the price (for example BP and the Deepwater Horizon oil disaster), compared with those that got it right (Tesco and the horsemeat scandal). [...] This book goes further than just a must-read for those in PR. As Griffin points out, BP, News International and the BBC have all faced scandals over the past few years that have been dealt with badly and resulted in CEOs stepping down and commercial damage. This book is surely a must-read for any CEO who values the reputation of their company and wants to preserve it for as long as possible." ( Lisa Elliot, PR Week)

"crucial reading, not only for communication professionals, but for CEOs and board members, too....Griffin explores the anatomy of multiple high-profile corporate crises... [and puts] forward a number of new analytical models to help anyone responsible for protecting their organisation's reputation understand both how to manage a crisis and how to predict and prevent one before it materialises. In addition to this robust new theory, Griffin's book is full of practical tips. From detailed guidance on how to run a crisis exercise, to tried-and-tested advice on what messages will resonate with stakeholders in an emergency, the book provides a valuable manual for any company that wants to ensure it is crisis prepared." ( Communika (PRISA))

Descrizione del libro:

Summarises key methodologies behind reputation management

Shows how issues and crises can be handled successfully and effectively with minimum damage and disruption

Includes practical models, toolkits and checklists readers can start using immediately

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Andrew Griffin
ISBN 10: 0749469927 ISBN 13: 9780749469924
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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97807494699240000000

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Andrew Griffin
Editore: Kogan Page Ltd, United Kingdom (2014)
ISBN 10: 0749469927 ISBN 13: 9780749469924
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Descrizione libro Kogan Page Ltd, United Kingdom, 2014. Paperback. Condizione libro: New. 230 x 154 mm. Language: English . Brand New Book. The reputation of an organisation influences who we buy from, work for, supply to and invest in. In today s complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly important when things go wrong. Crisis, Issues and Reputation Management outlines a comprehensive approach to managing situations that may turn into crises, handling crises once they occur, and features a wide range of case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald s, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more. Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Responsibility. Codice libro della libreria AA99780749469924

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Andrew Griffin
Editore: Kogan Page Ltd, United Kingdom (2014)
ISBN 10: 0749469927 ISBN 13: 9780749469924
Nuovi Paperback Quantità: 10
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Descrizione libro Kogan Page Ltd, United Kingdom, 2014. Paperback. Condizione libro: New. 230 x 154 mm. Language: English . Brand New Book. The reputation of an organisation influences who we buy from, work for, supply to and invest in. In today s complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly important when things go wrong. Crisis, Issues and Reputation Management outlines a comprehensive approach to managing situations that may turn into crises, handling crises once they occur, and features a wide range of case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald s, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more. Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Responsibility. Codice libro della libreria AA99780749469924

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Descrizione libro Kogan Page 2014-04-03, 2014. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-LBR-01279640

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Descrizione libro Paperback. Condizione libro: New. This item is printed on demand. Item doesn't include CD/DVD. Codice libro della libreria 7305312

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Descrizione libro Kogan Page, 2014. Condizione libro: New. Outlines a comprehensive approach to managing situations that may turn into crises, handling crises once they occur, and features a wide range of case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 157 x 15. Weight in Grams: 444. . 2014. Paperback. . . . . . Codice libro della libreria V9780749469924

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Descrizione libro Kogan Page Ltd 2014-04-03, London, 2014. paperback. Condizione libro: New. Codice libro della libreria 9780749469924

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Descrizione libro Kogan Page Ltd. Paperback. Condizione libro: new. BRAND NEW, Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals, Andrew Griffin, The reputation of an organisation influences who we buy from, work for, supply to and invest in. In today's complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly important when things go wrong. Crisis, Issues and Reputation Management outlines a comprehensive approach to managing situations that may turn into crises, handling crises once they occur, and features a wide range of case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more. Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Responsibility. Codice libro della libreria B9780749469924

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Descrizione libro Condizione libro: New. New. US edition. Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Codice libro della libreria ABE-BOOK-3270

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Descrizione libro Condizione libro: New. New. US edition. Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Codice libro della libreria ABE-BOOK-45082

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