Digital Branding: A complete step-by-step guide to strategy, tactics and measurement - Brossura

Rowles, Daniel

Brossura

ISBN 10: 0749469951 ISBN 13: 9780749469955

Casa editrice: Kogan Page Ltd, 2014

Riassunto

In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. 

Exploring topics like content marketing, social media, search optimization and web analytics, Digital Branding contains real world case studies, a guide to free and paid tools to help measure the ROI from various online channels, and examples of social guidelines, process and policy.

Su questo libro

Informazioni sull'autore

Daniel Rowles has worked in digital marketing on both the client and agency sides. He is currently a Course Director for the Chartered Institute of Marketing (CIM) and trains on behalf of Econsultancy. He is also a lecturer for Imperial College London. He has been a judge for the CIM Marketing Excellence Awards since 2010. He is also the co-host of the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His company, TargetInternet.com, helps clients of all types to use digital marketing more effectively, including the BBC, Vodafone, Mastercard, Aviva and Warner Brothers.

Dettagli dell'edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 0749469951
• ISBN 13: 9780749469955
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 220
• Contatto del produttore: non disponibile
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