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In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns.
Exploring topics like content marketing, social media, search optimization and web analytics, Digital Branding contains real world case studies, a guide to free and paid tools to help measure the ROI from various online channels, and examples of social guidelines, process and policy.
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Informazioni sull?autore
Daniel Rowles has worked in digital marketing on both the client and agency sides. He is currently a Course Director for the Chartered Institute of Marketing (CIM) and trains on behalf of Econsultancy. He is also a lecturer for Imperial College London. He has been a judge for the CIM Marketing Excellence Awards since 2010. He is also the co-host of the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His company, TargetInternet.com, helps clients of all types to use digital marketing more effectively, including the BBC, Vodafone, Mastercard, Aviva and Warner Brothers.
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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement
Da: Gulf Coast Books, Cypress, TX, U.S.A.
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paperback. Condizione: Good. Codice articolo 0749469951-3-32877833
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Digital Branding : A Complete Step-By-Step Guide to Strategy, Tactics and Measurement
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Kogan Page, Limited, 2014
ISBN 10: 0749469951
ISBN 13: 9780749469955
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. Used book that is in clean, average condition without any missing pages. Codice articolo 39109902-6
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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement
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Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.8. Codice articolo G0749469951I3N00
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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement
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Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.8. Codice articolo G0749469951I3N00
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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.8. Codice articolo G0749469951I5N00
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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement
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Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Annotations to some page edges/pages, may include notes, highlighting or underlining. Codice articolo wbs8074858283
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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement
Editore:
Kogan Page Ltd, United Kingdom, London, 2014
ISBN 10: 0749469951
ISBN 13: 9780749469955
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Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Paperback. Condizione: Very Good. Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step-by-step digital branding process along with measurement techniques and guidelines. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR007168001
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Digital Branding : A Complete Step-By-Step Guide to Strategy, Tactics and Measurement
Editore:
Kogan Page, Limited, 2014
ISBN 10: 0749469951
ISBN 13: 9780749469955
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 9874370-6
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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement
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Paperback. Condizione: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Codice articolo 2439844
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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement
Da: Greener Books, London, Regno Unito
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Paperback. Condizione: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo 4424393
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