Digital Branding: A complete step-by-step guide to strategy, tactics and measurement - Brossura

Rowles, Daniel

Brossura

ISBN 10: 0749469951 ISBN 13: 9780749469955

Casa editrice: Kogan Page Ltd, 2014

Riassunto

In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. 

Exploring topics like content marketing, social media, search optimization and web analytics, Digital Branding contains real world case studies, a guide to free and paid tools to help measure the ROI from various online channels, and examples of social guidelines, process and policy.

Su questo libro

Recensione:

"Detailed enough for experienced digital marketers, but clear enough for marketers new to digital, or even non-marketers." (Bianca Smith, Tap Dancing Spiders)

"A solid reference guide to digital strategy...Rowles ties everything together for the CMO or marketing-savvy business owner who must once again confront their digital strategists. ..Approaches digital strategy with an academic rigor, all the while kindly bothering to lay out the primary purpose of digital branding in clear, accessible English." (Said Hamideh, Examiner.com)

"Provides a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. Digital Branding is a seminal guide that should be considered a mandatory study for anyone charged with corporate responsibilities for advertising and promoting their company's services and/or products." (Midwest Book Review, Library Bookwatch, The Business Shelf)

"A 'must' for any interested in online digital branding opportunities." (Midwest Book Review, California Bookwatch, The Business Shelf)

"A must for any interested in online digital branding opportunities." (Midwest Book Review, California Bookwatch, The Business Shelf)

Descrizione del libro:

Guides readers through how to plan, analyse, optimise and above all measure brand campaigns, so they can look at the true ROI of their digital efforts and understand how they impact brand

Demonstrates simple ways top brands such as Sony, NHS and Vodaphone use digital branding to succeed in today's digital world

Written by Daniel Rowles, the voice of the Digital Marketing Podcast - one of iTunes' top 10 business podcasts

Su questa edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2014
• ISBN 10: 0749469951
• ISBN 13: 9780749469955
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 220