Event Planning and Management: A Practical Handbook for PR and Events Professionals (PR in Practice)

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9780749471392: Event Planning and Management: A Practical Handbook for PR and Events Professionals (PR in Practice)

According to the U.S. Department of Labor, jobs in the field of meeting, convention, and event planning is expected to grow 33 percent from 2012 to 2022, making it one of the fastest growing careers.

Event Planning and Management introduces the events industry as an exciting, innovative, and highly challenging environment in which to work, and offers a structured, practical approach to planning and managing events. From initial planning, choosing a location, and creating a program, the book goes through the process of building and working with a team, dealing with stakeholders and sponsors, promoting an event, essential financial and procurement considerations, and finally evaluating the event.

Each stage is fully supported with online resources including podcasts, case studies, templates, useful internet links, checklists, and quizzes to make up a complete event planner's toolkit. Balancing coverage of key theory and models with essential practical guidance, tools, and a wide variety of case studies from around the world, this is an ideal handbook for students and practitioners.

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Book Description:

Practical advice and tips for organizing events of all types

About the Author:

Ruth Dowson has over 30 years' experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors. She teaches Events Management at the UK Centre for Events Management, Leeds Beckett University.

David Bassett is an experienced event organizer and educator in events management, leisure, sports, and tourism. He educates and trains aspiring events managers and industry practitioners at the UK Centre for Events Management, Leeds Metropolitan University.

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Ruth Dowson, David Bassett
Editore: Kogan Page Ltd, United Kingdom (2015)
ISBN 10: 0749471395 ISBN 13: 9780749471392
Nuovi Paperback Quantità: 10
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Descrizione libro Kogan Page Ltd, United Kingdom, 2015. Paperback. Condizione libro: New. Language: English . Brand New Book. The events industry is an exciting, innovative, diverse and highly challenging environment in which to work. Event Planning and Management offers a structured, practical approach to all types of events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event. Each stage of the process is fully supported with online resources including templates and discussion questions to make up a complete event planner s toolkit. Balancing coverage of the key theory and models with essential practical guidance, tools and case studies from organizations such as London 2012 and the Prince s Trust, Event Planning and Management is an ideal handbook for students and practitioners alike. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series action-oriented approach keeps knowledge and skills up to date. Codice libro della libreria AA99780749471392

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Dowson, Ruth, Bassett, David
Editore: Kogan Page (2015)
ISBN 10: 0749471395 ISBN 13: 9780749471392
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Descrizione libro Kogan Page, 2015. Condizione libro: New. Get practical advice and tips for organizing events of all types and levels of complexity. Series: PR in Practice. Num Pages: 328 pages, black & white illustrations. BIC Classification: KJM; KJSP; KNSJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 233 x 18. Weight in Grams: 496. . 2015. Paperback. . . . . . Codice libro della libreria V9780749471392

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Descrizione libro 2015. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria KS-9780749471392

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Ruth Dowson, David Bassett
Editore: Kogan Page Ltd, United Kingdom (2015)
ISBN 10: 0749471395 ISBN 13: 9780749471392
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Descrizione libro Kogan Page Ltd, United Kingdom, 2015. Paperback. Condizione libro: New. Language: English . Brand New Book. The events industry is an exciting, innovative, diverse and highly challenging environment in which to work. Event Planning and Management offers a structured, practical approach to all types of events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event. Each stage of the process is fully supported with online resources including templates and discussion questions to make up a complete event planner s toolkit. Balancing coverage of the key theory and models with essential practical guidance, tools and case studies from organizations such as London 2012 and the Prince s Trust, Event Planning and Management is an ideal handbook for students and practitioners alike. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series action-oriented approach keeps knowledge and skills up to date. Codice libro della libreria AA99780749471392

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Descrizione libro Condizione libro: New. 240. Codice libro della libreria 375138566

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Descrizione libro Kogan Page Ltd, 2015. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria F6-9780749471392

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Ruth Dowson, David Bassett
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Descrizione libro Kogan Page Ltd. Paperback. Condizione libro: new. BRAND NEW, Event Planning and Management: A Practical Handbook for Pr and Events Professionals, Ruth Dowson, David Bassett, The events industry is an exciting, innovative, diverse and highly challenging environment in which to work. Event Planning and Management offers a structured, practical approach to all types of events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event. Each stage of the process is fully supported with online resources including templates and discussion questions to make up a complete event planner's toolkit. Balancing coverage of the key theory and models with essential practical guidance, tools and case studies from organizations such as London 2012 and the Prince's Trust, Event Planning and Management is an ideal handbook for students and practitioners alike. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date. Codice libro della libreria B9780749471392

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Ruth Dowson, David Bassett
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ISBN 10: 0749471395 ISBN 13: 9780749471392
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Descrizione libro Kogan Page 2015-09-03, London, 2015. paperback. Condizione libro: New. Codice libro della libreria 9780749471392

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Dowson, Ruth, Bassett, David
Editore: Kogan Page
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Descrizione libro Kogan Page. Condizione libro: New. Get practical advice and tips for organizing events of all types and levels of complexity. Series: PR in Practice. Num Pages: 328 pages, black & white illustrations. BIC Classification: KJM; KJSP; KNSJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 233 x 18. Weight in Grams: 496. . 2015. Paperback. . . . . Books ship from the US and Ireland. Codice libro della libreria V9780749471392

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Ruth Dowson; David Bassett
Editore: Kogan Page (2015)
ISBN 10: 0749471395 ISBN 13: 9780749471392
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Descrizione libro Kogan Page, 2015. Condizione libro: New. Codice libro della libreria L9780749471392

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