Event Planning and Management: A Practical Handbook for Pr and Events Professionals

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9780749471392: Event Planning and Management: A Practical Handbook for Pr and Events Professionals

The events industry is an exciting, innovative, diverse and highly challenging environment in which to work. Event Planning and Management offers a structured, practical approach to events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event. Each stage of the process is fully supported with online resources, including templates, quizzes and podcasts to make up a complete event planner's toolkit. Balancing coverage of the key theory and models with essential practical guidance, tools and case studies from around the world, Event Planning and Management is an ideal handbook for students and practitioners alike. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.

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Descrizione del libro:

Get practical advice and tips for organizing events of all types and levels of complexity.

L'autore:

Ruth Dowson has over 30 years' experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors. She is a senior lecturer and course leader in events management at the UK Centre for Events Management at Leeds Metropolitan University.

David Bassett is an experienced event organizer and educator in events management, leisure, sport and tourism. As Senior Lecturer at the UK Centre for Events Management, he educates and trains aspiring events managers, as well as industry practitioners, to deliver successful events in the UK and overseas.

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Dowson, Ruth; Bassett, David
ISBN 10: 0749471395 ISBN 13: 9780749471392
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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97807494713920000000

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Ruth Dowson, David Bassett
Editore: Kogan Page Ltd, United Kingdom (2015)
ISBN 10: 0749471395 ISBN 13: 9780749471392
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Descrizione libro Kogan Page Ltd, United Kingdom, 2015. Paperback. Condizione libro: New. 235 x 160 mm. Language: English . Brand New Book. The events industry is an exciting, innovative, diverse and highly challenging environment in which to work. Event Planning and Management offers a structured, practical approach to all types of events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event. Each stage of the process is fully supported with online resources including templates and discussion questions to make up a complete event planner s toolkit. Balancing coverage of the key theory and models with essential practical guidance, tools and case studies from organizations such as London 2012 and the Prince s Trust, Event Planning and Management is an ideal handbook for students and practitioners alike. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series action-oriented approach keeps knowledge and skills up to date. Codice libro della libreria AA99780749471392

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Ruth Dowson, David Bassett
Editore: Kogan Page Ltd, United Kingdom (2015)
ISBN 10: 0749471395 ISBN 13: 9780749471392
Nuovi Paperback Quantità: 10
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Descrizione libro Kogan Page Ltd, United Kingdom, 2015. Paperback. Condizione libro: New. 235 x 160 mm. Language: English . Brand New Book. The events industry is an exciting, innovative, diverse and highly challenging environment in which to work. Event Planning and Management offers a structured, practical approach to all types of events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event. Each stage of the process is fully supported with online resources including templates and discussion questions to make up a complete event planner s toolkit. Balancing coverage of the key theory and models with essential practical guidance, tools and case studies from organizations such as London 2012 and the Prince s Trust, Event Planning and Management is an ideal handbook for students and practitioners alike. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series action-oriented approach keeps knowledge and skills up to date. Codice libro della libreria AA99780749471392

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Descrizione libro Kogan Page, 2015. Condizione libro: New. Get practical advice and tips for organizing events of all types and levels of complexity. Series: PR in Practice. Num Pages: 328 pages, black & white illustrations. BIC Classification: KJM; KJSP; KNSJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 233 x 18. Weight in Grams: 496. . 2015. Paperback. . . . . . Codice libro della libreria V9780749471392

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Ruth Dowson, David Bassett
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Descrizione libro Kogan Page 2015-09-03, 2015. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-LBR-01693026

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Ruth Dowson
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Descrizione libro CIPR 2015-09-03, London, 2015. paperback. Condizione libro: New. Codice libro della libreria 9780749471392

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Dowson, Ruth, Bassett, David
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Descrizione libro Kogan Page. Condizione libro: New. Get practical advice and tips for organizing events of all types and levels of complexity. Series: PR in Practice. Num Pages: 328 pages, black & white illustrations. BIC Classification: KJM; KJSP; KNSJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 233 x 18. Weight in Grams: 496. . 2015. Paperback. . . . . Books ship from the US and Ireland. Codice libro della libreria V9780749471392

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Descrizione libro Kogan Page Ltd, 2015. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria F6-9780749471392

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Descrizione libro 2015. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria KS-9780749471392

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