Understanding Markets and Strategy: How to Exploit Markets for Sustainable Business Growth - Brossura

Morley

 
9780749471521: Understanding Markets and Strategy: How to Exploit Markets for Sustainable Business Growth
Brossura
ISBN 10: 0749471522 ISBN 13: 9780749471521
Casa editrice: Kogan Page, 2014

Sinossi

In order to expand your business in existing and into new and diverse markets, it is vital that strategies and plans can be developed with realistic prospects of success. Understanding Markets and Strategy explains the context, meaning and value of markets. It shows you how to analyze them, develop appropriate strategies and respond appropriately to changing competitive dynamics, ensuring that resources are used to create the greatest chances of success. Debunking myths around how markets are defined, it explores how to exploit the assets you currently possess and how to develop new assets for the target market. It also explores the implications for the strategies, resources, competencies and capabilities of expansion into international territories on your organization. The author explains, with practical tools and techniques, how marketing needs to be a product of, and consistent with, strategic competitive and corporate analysis.

Ideal for Directors and senior managers as well as strategic planners and marketing managers, it provides you with everything you need to understand markets and to create a strategic context for the development of credible and robust commercial strategies and plans to exploit them.

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Informazioni sull?autore

Professor Malcolm Morley OBE is a chief executive and leader who has worked at Board level in both the private and public sectors. As a management consultant he gained international experience developing senior managers into leaders, developing strategies in a diverse range of markets and supporting strategic and organisational change. As an academic specialising in strategic management he has lectured widely on MBA courses and spoken at many conferences. He has maintained his academic interest and input and is currently a Visiting Professor at The Lord Ashcroft International Business School of Anglia Ruskin University and at the Business School of the University of Bedfordshire. He was made an Officer of the Most Excellent Order of the British Empire (OBE) in Her Majesty the Queen New Years Honours List of 2016.

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Editore
Kogan Page
Data di pubblicazione
2014
Lingua
Inglese
ISBN 10 
0749471522
ISBN 13 
9780749471521
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
272
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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Germania