Digital Wars: Apple, Google, Microsoft and the Battle for the Internet - Brossura

Arthur

Brossura

ISBN 10: 0749472030 ISBN 13: 9780749472030

Casa editrice: Kogan Page, 2014

Riassunto

The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies that would subsequently fight a series of battles for control of different parts of the digital landscape that would be world-changing.

Arthur looks at what are now the three best-known tech companies and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. To win their battles: Apple used design and a relentless focus on the customer to the exclusion of others; Microsoft depended on the high quality of its employees' programming skills and its monopolies in software to move into new markets; Google focused on being quick, efficient and using the power of data analysis to make decisions and get ahead of would-be rivals. Accessible and comprehensive,Digital Wars analyzes the very different cultures of the three companies and assesses exactly who are the victors on each front.

The new edition is completely up-to-date to take into account receent developments such as the growth of Android, mini-tablets and Microsoft's Surface. It also includes a new chapter looking at how China moved from being the assembly plant for iPods and other music players, and smartphones, to becoming the world's biggest smartphone business -- while shutting out Google both as a search engine and smartphone provider.

Su questo libro

Recensione:

"A fascinating peek inside the three most important companies of the 21st century." (Barry Collins, PC Pro)

"Charles Arthur makes expert sense of the complex politics of the new digital world order in a truly compelling book that lifts the veil on the people - and the events - who have built the most important technology of our time." (Aleks Krotoski)

"Rarely do I enjoy books as much as Charles Arthur's new Digital Wars...this really excellent book builds on Arthur's journalistic work over the last 25 years, and combines deep insights about the evolution of these companies with fascinating interviews with people who have been involved from the inside in their evolution. Do get hold of a copy and read it." --(Tim Unwin, Chief Executive Officer of the Commonwealth Telecommunications)

Descrizione del libro:

New to this edition: a new chapter on China's dominance in the smartphone industry, and thoroughly updated throughout

Explains how Apple, Google and Microsoft got to where they are and what people can expect from each in the future

Analyses the very different cultures of the three companies and assesses exactly who are the victors on each front

Su questa edizione

• Editore: Kogan Page
• Data di pubblicazione: 2014
• ISBN 10: 0749472030
• ISBN 13: 9780749472030
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 344