Technology Distribution Channels: Understanding and Managing Channels to Market - Brossura

Dent

Brossura

ISBN 10: 0749472170 ISBN 13: 9780749472177

Casa editrice: Kogan Page, 2014

Riassunto

Using numerous examples from global technology corporations, Technology Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, and final-tier channel players, the text provides a clear understanding of the entire go-to-market process, while also explaining channel partners' business models and how to engage with them for effective market access.

This book covers both the tactical and strategic dimensions of channel economics and includes information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. 

As the only approved text book for the Global Technology Distribution Council's Accreditations, Technology Distribution Channels contains expert guidance for both the Certificate and the Diploma programs and provides the knowledge needed to improve business models to ensure maximum market exposure and successful product delivery.

Su questo libro

Recensione:

"Anyone who thinks distribution is easy should read this book, and keep it by their bed. With a thorough experience of monitoring and advising on the business, channel consultancy VIA's chairman Julian Dent has written what is actually a manual on how the business works. He is also able to point out how it differs from other apparently similar models, and where the special nature of technology product supply kicks in." (IT Europa 2014-10-22)

"Recommended by the Global Technology Distribution Council as the reference book for anyone taking either the GTDC Certificate or GTDC Diploma accreditations." (Tim Curran, CEO, Global Technology Distribution Council)

"As a distributor, we use this book to educate all our product and sales managers as to how their performance affects our business model. It also shows our salespeople how they should engage with the final tier to make a compelling case for doing business with us." (Anton Herbst, CEO, MB Technologies)

Descrizione del libro:

Provides readers with the knowledge needed to improve their distribution model to ensure maximum market exposure and successful product delivery

Produced in association with the Global Technology Distribution Council who consist of the world's 25 largest technology distribution firms and will be core learning material for any company seeking accreditation from the council

Foreword from Tim Curran - head of the Global Technology Distribution Council

Su questa edizione

• Editore: Kogan Page
• Data di pubblicazione: 2014
• ISBN 10: 0749472170
• ISBN 13: 9780749472177
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 352