Paid Attention: Innovative Advertising for a Digital World - Brossura

Yakob, Faris

 
9780749473600: Paid Attention: Innovative Advertising for a Digital World
Brossura
ISBN 10: 0749473606 ISBN 13: 9780749473600
Casa editrice: Kogan Page Ltd, 2015

Sinossi

Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of content across different platforms. When you can no longer buy enough attention for advertising to remain efficient -- how do brands respond?

Spanning communication theory, neuroscience, creativity and innovation, media history, popular culture, branding, and emerging technologies, Paid Attention explores how ideas move people and how advertising can and should change in response to changes in the communication landscape.&8;Packed with real-world examples of campaigns from companies including Sony, Red Bull and HP, the book also contains practical advertising and branding templates and toolkits.

Topics covered include: a critical look at market research, modern theories of communication, the vanishing difference between content, media, and advertising, what ideas are and how to get them, and the future predictions. &8;&8;&8;

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Faris Yakob is the founder of Genius Steals LLC, an idea and innovation consulting firm. Previously he was Chief Innovation Officer at MDC Partners and Executive Vice President, Chief Technology Strategist at the world's largest advertising agency, McCann Erickson. He was named one of ten modern day Madmen by Fast Company and one of the most respected planners in the world by The Planning Survey. He regularly writes about brands, media, communications, and technology in publications that include Fast Company, Forbes, Advertising Age and Maxim. He is a frequent speaker at international conferences and has lectured at MIT and USC.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Kogan Page Ltd
Data di pubblicazione
2015
Lingua
Inglese
ISBN 10 
0749473606
ISBN 13 
9780749473600
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
200
Contatto del produttore
non disponibile
Persona responsabile
eucomply
hello@eucompliancepartner.com

Pärnu mnt 139b-14
Tallinn
11317
Estonia