Chartered Public Relations: Lessons from Expert Practitioners - Brossura

 
9780749473723: Chartered Public Relations: Lessons from Expert Practitioners
Brossura
ISBN 10: 074947372X ISBN 13: 9780749473723
Casa editrice: Kogan Page Ltd, 2015

Sinossi

The key institution in PR policies, standards and best practice, the Chartered Institute of Public Relations [CIPR] is the professional body for PR practitioners in the UK. In this anthology of 20 essays edited by CIPR President Stephen Waddington, leading chartered practitioners highlight the shift to professionalism in the profession and address current topics such as the quantification of results in PR, internal communications, freedom of information, global communication and more. The essays discuss the shift to the open organization, the application of best practice in different markets and the impact of globalization, and offer reflections on the fundamental theories of PR and their application to modern practice.

 

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Stephen Waddington is President of the Chartered Institute for Public Relations and Social Media Director of Ketchum Public Relations.  He is also author and editor of four books published variously by Bloomsbury (Brand Anarchy, 2012; and #BrandVandals, 2013) and Wiley (Share This, 2012; and Share This Too, 2013).

Contributors:
Matt Appleby, Chart. PR, FCIPR
Catherine Arrow, Chart. PR, FCIPR, FPRINZ
Hilary Berg, Chart.PR, MCIPR
David Crundwell, Chart.PR, FCIPR
Richard Flynn, Chart.PR, MCIPR
Susan Fox, Chart. PR, FCIPR
Professor Anne Gregory, FCIPR
Sukhjit Grewal, Director, Professional Development and Membership, CIPR
Jane Howard, Chart.PR, FCIPR
Paul Noble, Chart.PR, FCIPR
Julie McCabe, Chart.PR, FCIPR
Matt Mckay, Chart.PR, FCIPR
Anne Moir, Chart.PR, MCIPR
Paul Mylrea, Chart.PR, FCIPR
Clare Parker, Chart.PR, MCIPR
Linda Rolf, Chart.PR, MCIPR
Alan Smith, Chart.PR, MCIPR
Sally Sykes, Chart. PR, FCIPR
Martin Turner, Chart.PR, FCIPR
Ben Verinder, Chart.PR, MCIPR
Peter L Walker, Chart.PR, FCIPR

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Kogan Page Ltd
Data di pubblicazione
2015
Lingua
Inglese
ISBN 10 
074947372X
ISBN 13 
9780749473723
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
310
Redattore
Waddington Stephen
Contatto del produttore
non disponibile
Persona responsabile
Eu comply OÜ
hello@eucompliancepartner.com

Pärnu mnt. 139b 14
Tallinn
11317
Estonia

Altre edizioni note dello stesso titolo

9780749479046: Chartered Public Relations: Lessons from expert practitioners

Edizione in evidenza

ISBN 10:  0749479043 ISBN 13:  9780749479046
Casa editrice: Kogan Page Ltd, 2016
Rilegato