Persuasive Copywriting: Using Psychology to Influence, Engage and Sell

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9780749473990: Persuasive Copywriting: Using Psychology to Influence, Engage and Sell

"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realise that how people think and feel haven't changed since the time of cavemen. We make decisions on emotional grounds and rationalise them later. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling. And the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives. Gain copywriting confidence This course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online...1 3 real-world case studies 25 psychological copywriting techniques 75 practical exercises 125 words and phrases that trigger emotions 125-question copywriting quiz All help you improve your copywriting skills and perfect the emotion-driven sale. Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game. Now you can employ this powerful psychological approach. This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers' deepest drives. You'll find yourself writing enjoyable, compelling copy that stands out in today's cluttered marketplace. Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers' needs and wants. With this book by your side, you can too.

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Recensione:

"I've been a fan of Andy Maslen's copywriting articles for many years. So when I read his new book Persuasive Copywriting, I had high expectations. I wasn't disappointed! The book is packed with practical ideas for writing authentic, response-getting copy. I particularly liked the science-based approach that underlines Andy's persuasive writing strategies... strategies which I'm already incorporating into my own writing." ( Steve Slaunwhite, author 'The Wealthy Freelancer' 2014-12-23)

"Andy knows more than most about selling with words. Now he's written a clear, comprehensive guide to the science and techniques behind powerfully persuasive copywriting. If becoming a much more effective writer in exchange for a few pounds and a day's reading sounds like a good deal to you, buy this book." ( Tom Albrighton, professional copywriter, founder of ABC Copywriting and co-founder of the Professional Copywriters' Network 2014-12-15)

"For the beginner or the established copywriter, this is a refreshing and up-to-date perspective on the emotion and craft of copywriting with handy tools and tips you'll reference in the next steps of your career." ( Vikki Ross, copywriting expert 2014-12-12)

"If you want to be a better writer, read this book. Andy Maslen shows you how to write in a way that taps into human nature - the type of copy that powers business success." ( Sonja Jefferson, co-author 'Valuable Content Marketing' 2015-01-05)

"Persuasive Copywriting collects the secrets known only to professional writers and distills them into smart, clear advice. But keep all this to yourself; we don't want everyone knowing how to do it." ( Tim Rich, co-founder of writing association 26 2014-12-21)

"Andy Maslen's latest book is his best so far - he takes his subject to a new level that, in my opinion, makes it a must-read for anyone who is interested in influencing, whether they are a writer or not . As a business owner and author who has read many books about writing and influencing I found this one particularly useful because it delves into understanding people first, writing for them second. It's an enjoyable read and one that I will keep going back to in my attempts to persuade and influence in writing." ( Sally Bibb, author and founder of Engaging Minds 2014-12-15)

"Get ready to become the most persuasive copywriter you know and learn from the Zen master of copywriting, Andy Maslen. Persuasive Copywriting gives you countless ideas, crystal clear strategies and practical real-life scenarios you can put to work in your business today. Plus the exercises are a terrific way to sharpen your copywriting skills and really get your creative juices flowing. Put simply, Persuasive Copywriting should be compulsory reading for anyone who writes anything." ( Jed Wylie; author, Make Your Website Sell 2014-12-23)

Descrizione del libro:

Take a step up and learn the underlying psychological principles that make copy persuasive and enjoyable to read.

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Maslen, Andy
ISBN 10: 0749473991 ISBN 13: 9780749473990
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Descrizione libro 2015. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria KB-9780749473990

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Descrizione libro Kogan Page Ltd, United Kingdom, 2015. Paperback. Condizione libro: New. 232 x 154 mm. Language: English . Brand New Book. We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting. A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy s subsequent research led him to realise that how people think and feel haven t changed since the time of cavemen. We make decisions on emotional grounds and rationalise them later. Persuasive Copywriting: takes you deep inside customers brains. You ll learn the relationship between selling and storytelling. And the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people s behaviour by tapping into their deepest psychological drives. Gain copywriting confidence: This course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online.Features 13 real-world case studies; 25 psychological copywriting techniques; 75 practical exercises;125 words and phrases that trigger emotions;125-question copywriting quiz All help you improve your copywriting skills and perfect the emotion-driven sale. Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game. Now you can employ this powerful psychological approach. This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers deepest drives. You ll find yourself writing enjoyable, compelling copy that stands out in today s cluttered marketplace. Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers needs and wants. With this book by your side, you can too. Codice libro della libreria AAS9780749473990

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Andy Maslen
Editore: Kogan Page Ltd, United Kingdom (2015)
ISBN 10: 0749473991 ISBN 13: 9780749473990
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Descrizione libro Kogan Page Ltd, United Kingdom, 2015. Paperback. Condizione libro: New. 232 x 154 mm. Language: English . Brand New Book. We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting. A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy s subsequent research led him to realise that how people think and feel haven t changed since the time of cavemen. We make decisions on emotional grounds and rationalise them later. Persuasive Copywriting: takes you deep inside customers brains. You ll learn the relationship between selling and storytelling. And the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people s behaviour by tapping into their deepest psychological drives. Gain copywriting confidence: This course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online.Features 13 real-world case studies; 25 psychological copywriting techniques; 75 practical exercises;125 words and phrases that trigger emotions;125-question copywriting quiz All help you improve your copywriting skills and perfect the emotion-driven sale. Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game. Now you can employ this powerful psychological approach. This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers deepest drives. You ll find yourself writing enjoyable, compelling copy that stands out in today s cluttered marketplace. Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers needs and wants. With this book by your side, you can too. Codice libro della libreria AAS9780749473990

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Descrizione libro Paperback. Condizione libro: New. This item is printed on demand. Item doesn't include CD/DVD. Codice libro della libreria 7935501

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Descrizione libro Kogan Page Ltd. Paperback. Condizione libro: New. Paperback. 208 pages. Advanced Copywriting: Using psychology to influence, persuade and sell is the book for marketers ready to take a step up and learn the underlying psychological principles that make copy persuasive and enjoyable to read. Human beings make decisions based on emotional grounds and then rationalise them; Advanced Copywriting focuses on copywriting from this practical psychological perspective. It investigates both the relationship between selling and storytelling and the market-tested techniques that get people to connect with the copy and be persuaded to go along with the writers suggestion. Aimed at practitioners and students on marketing, PR, copywriting and communications courses who have mastered the basics, Advanced Copywriting gives readers the confidence and ability to employ a psychological approach to copywriting. This thorough course in a book cuts through the clutter, presenting over 10 real-world case studies, 25 techniques, 75 practical exercises, 125 words and phrases that trigger emotions, and a 125-question copywriting quiz that will help readers both improve their copywriting skills and perfect the emotion-driven sale. With chapters such as How to make spending money look like a privilege, The big idea that pushes benefits into second place, The ancient Greek secret of emotionally engaging copy and When to use pictures instead of words, the book is sure to help readers use the right tone of voice, avoid common copywriting traps and tap into customers deepest drives by writing enjoyable, compelling copy which stands out in todays cluttered marketplace. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780749473990

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Descrizione libro Kogan Page Ltd. Paperback. Condizione libro: new. BRAND NEW, Persuasive Copywriting: Using Psychology to Engage, Influence and Sell, Andy Maslen, "We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realise that how people think and feel haven't changed since the time of cavemen. We make decisions on emotional grounds and rationalise them later. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling. And the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives. Gain copywriting confidence This course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online.1 3 real-world case studies 25 psychological copywriting techniques 75 practical exercises 125 words and phrases that trigger emotions 125-question copywriting quiz All help you improve your copywriting skills and perfect the emotion-driven sale. Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game. Now you can employ this powerful psychological approach. This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers' deepest drives. You'll find yourself writing enjoyable, compelling copy that stands out in today's cluttered marketplace. Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers' needs and wants. With this book by your side, you can too. Codice libro della libreria B9780749473990

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Andy Maslen
Editore: Kogan Page Ltd 2015-03-03, London (2015)
ISBN 10: 0749473991 ISBN 13: 9780749473990
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Descrizione libro Kogan Page Ltd 2015-03-03, London, 2015. paperback. Condizione libro: New. Codice libro della libreria 9780749473990

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Maslen, Andy
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ISBN 10: 0749473991 ISBN 13: 9780749473990
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Descrizione libro Kogan Page, 2015. Condizione libro: New. Take a step up and learn the underlying psychological principles that make copy persuasive and enjoyable to read. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 156 x 17. Weight in Grams: 390. . 2015. 1st Edition. Paperback. . . . . . Codice libro della libreria V9780749473990

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