Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)

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9780749474010: Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)

Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains the different approaches and methods, their uses, strengths, and weaknesses, in a way that is relevant to marketing professionals.  Each chapter includes illustrations and charts, hints and tips, pointers on the tools and techniques, definitions, and case studies/examples.

Consultant and researcher Steven Struhl presents the process of text analysis in ways that will help marketers clarify and organize the confusing array of methods, frame the right questions, and apply the results successfully to find meaning in any unstructured data and develop effective new marketing strategies.

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About the Author:

Steven Struhl is Principal at Converge Analytic, a marketing and analytics consulting company based in New Jersey.  He has experience in consulting and research, specializing in providing effective, practical solutions based on statistical models of decision-making and behavior. His work addresses how buying decisions are made, understanding consumer groups and their motivations, optimizing service delivery and product configurations, and finding the meaningful differences among products and services.

Review:

"As I’ve been evaluating text analytics materials lately for my data science education engagements, much of what I’ve found published on this subject is written from a very academic and technical perspective that  is not very approachable for someone that doesn’t have a fairly deep expertise in statistics, math and programming. This book solves that disconnect...A welcome addition to any data scientist’s library. In addition, the timely nature of the subject should provide much food-for-thought as the rise in interest in unstructured data processing techniques continues to be of interest. Highly recommended." (Daniel D. Gutierrez Inside Big Data)

"[A] fascinating, if not rather specialist book, which aims to be an accessible guide to the world of text analytics and data analysis for marketing folk." (Darren Ingram Darren Ingram Media)

"Textual analysis has recently become a useful research methodology, of great interest to both academics and practitioners.  Dr. Steven Struhl provides relevant and lucid discussion of the topic, highlighting the fundamental issues involved in preparing, analyzing, and presenting textual data for meaningful interpretations.  A very interesting and timely contribution that should be of interest to a wide range of audiences." (Dr. Jehoshua Eliashberg Prof of Operations & Info Management, Wharton School, Univ. of Pennsylvania)

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Struhl, Steven
ISBN 10: 0749474017 ISBN 13: 9780749474010
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Descrizione libro Paperback. Condizione libro: New. This item is printed on demand. Item doesn't include CD/DVD. Codice libro della libreria 8604891

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Descrizione libro 2015. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria KB-9780749474010

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Steven Struhl
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Descrizione libro Kogan Page Ltd, United Kingdom, 2015. Paperback. Condizione libro: New. Language: English . Brand New Book. In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence. By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation. Codice libro della libreria AAS9780749474010

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Steven Struhl
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Descrizione libro Kogan Page Ltd, United Kingdom, 2015. Paperback. Condizione libro: New. Language: English . Brand New Book. In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence. By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation. Codice libro della libreria AAS9780749474010

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Descrizione libro Kogan Page, 2015. Paperback. Condizione libro: New. BRAND NEW BOOK!! SHIPS WITHIN 24 HOURS! Tracking Provided. DHL processing & USPS delivery for an average of 3-5 Day Standard & 2-3 Day Expedited! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy!. Codice libro della libreria mon0000682255

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Descrizione libro Kogan Page. PAPERBACK. Condizione libro: New. 0749474017 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|0.8. Codice libro della libreria OTF-Y-9780749474010

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Descrizione libro Kogan Page Ltd. Paperback. Condizione libro: New. Paperback. 240 pages. Bridging the gap between the marketer who must put text analytics to use and the increasingly rarefied community of data analysis experts, Practical Text Analytics is an accessible guide to the many remarkable advances in text analytics that specialists are discussing among themselves. Instead of being a resource for programmers, a book on theory or an introduction on how to use advanced statistical programs, this daily reference resource cuts through the profusion of jargon, evaluating the strengths and weaknesses of various methods and serving as a guide to what is credible in this fast-moving and often confusing field. Practical Text Analytics provides guidance on the application of text analytics for marketing professionals who must interpret the results and apply them in their campaigns. It presents the process of analysis in ways that people who use the data need to see them, helping marketers to clarify and organize confidently the confusing array of methods, frame the right questions and apply the results successfully to find meaning in any unstructured data and develop powerful new marketing strategies. About the series: The Marketing Science series makes difficult topics accessible to marketing students and practitioners by grounding them in business reality. Each book is written by an expert in the field and includes case studies and illustrations so marketers can gain confidence in applying the tools and techniques and to commission external research. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780749474010

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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97807494740100000000

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