Digital Marketing Strategy: An integrated approach to online marketing - Brossura

Kingsnorth, Simon

Brossura

ISBN 10: 074947470X ISBN 13: 9780749474706

Casa editrice: Kogan Page Ltd, 2016

Riassunto

Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company.

Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding.

Su questo libro

Recensione:

"Simon Kingsnorth has produced a book of compelling quality. So many marketers are inclined to run headlong at digital marketing with a limited amount of knowledge. Fingers get burnt and reputations can be lost forever. Here Simon and his contributors have set out some brilliant guidelines for marketers of all levels which will empower them to succeed." --(Damian Ryan, author of Understanding Digital Marketing, Understanding Social Media and The Best Digital Marketing Campaigns in the world)

"An excellent all-in-one primer for today's digital entrepreneur." --(Jonathan Gabay, Brand Psychologist)

Descrizione del libro:

Walks readers through every step of creating a digital marketing strategy, from analyzing the essential digital platforms, through to planning, implementation and success measurement

Shows you how to integrate digital marketing techniques into an overall coherent business strategy and how to present your strategy to obtain approval from decision-markers

Includes real-world case studies including Hertz, Adidas, Google, Amazon, Bitcoin and more so you can view best-practice examples and improve your own digital marketing strategy

Contains practical templates and tips, including vision-based and real-time planning models, content marketing planning frameworks and presentation structures, which will enable businesses to implement strategies and techniques to fit specific business needs

Supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter

Su questa edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2016
• ISBN 10: 074947470X
• ISBN 13: 9780749474706
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 324