Articoli correlati a Digital Marketing Strategy: An integrated approach...
Sinossi
Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company.
Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Simon Kingsnorth is the Global Head of Digital Marketing at Citi Private Bank.  His research interests include paid search, SEO, social media, affiliate and email marketing, CRM, and website design and development.
 
Contributors:
Glen Conybeare, Chief Commercial Officer, Stickyeyes
Glen Conybeare, Chief Commercial Officer, Stickyeyes
Murray Cox, Digital Strategy Director, Pancentric Digital
James Bourner, Digital Advertising Expert, Jellyfish
 
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Risultati della ricerca per Digital Marketing Strategy: An integrated approach...
Foto dell'editore
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-K-018-01708
Quantità: 2 disponibili
Immagini fornite dal venditore
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Codice articolo wbs3699027974
Quantità: 1 disponibili
Foto dell'editore
Digital Marketing Strategy : An Integrated Approach to Online Marketing
Editore:
Kogan Page, Limited, 2016
ISBN 10: 074947470X
ISBN 13: 9780749474706
Antico o usato
Brossura
Prima edizione
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP96828908
Quantità: 2 disponibili
Foto dell'editore
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Da: Brit Books, Milton Keynes, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Codice articolo 3439625
Quantità: 1 disponibili
Foto dell'editore
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Da: Greener Books, London, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo 4441847
Quantità: 4 disponibili
Foto dell'editore
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Da: Greener Books, London, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo 3385312
Quantità: 1 disponibili
Foto dell'editore
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.7. Codice articolo G074947470XI4N00
Quantità: 1 disponibili
Foto dell'editore
Digital Marketing Strategy : An Integrated Approach to Online Marketing
Editore:
Kogan Page, Limited, 2016
ISBN 10: 074947470X
ISBN 13: 9780749474706
Antico o usato
Brossura
Prima edizione
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Codice articolo 18673953-6
Quantità: 1 disponibili
Foto dell'editore
Digital Marketing Strategy : An Integrated Approach to Online Marketing
Editore:
Kogan Page, Limited, 2016
ISBN 10: 074947470X
ISBN 13: 9780749474706
Antico o usato
Brossura
Prima edizione
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. 1st Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 18675325-6
Quantità: 1 disponibili
Foto dell'editore
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR008468559
Quantità: 5 disponibili