Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation - Rilegato

Ryan, Damian

Rilegato

ISBN 10: 0749476338 ISBN 13: 9780749476335

Casa editrice: Kogan Page Ltd, 2015

Riassunto

"Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business.The author deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing,customer engagement and digital marketing strategies.This book will help readers to: - choose online marketing channels to get their products and services to market - understand the origins of digital marketing and the trends that are shaping its future - achieve the competitive edge to keep them aheadIncluding new case studies that reflect the changed marketplace, Understanding Digital Marketing provides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go"--

Su questo libro

Recensione

"One of the most comprehensive yet easy-to-read books on digital marketing available." (The Marketer)

"This is the best book I've seen on Digital Marketing. Without doubt it has been a worthwhile investment for me in my career as a marketing executive for my organisation." (Amazon reviewer (about previous edition) 2012-04-22)

"This new edition is most welcome as both an update and a reexamination of marketing tactics and strategy. Recommended. Lower-division undergraduates and above; general readers." (S. A. Schulman, CUNY Baruch College, CHOICE)

"A fine, accessible guide to digital marketing and appears here in its third updated edition which has been completely revamped to reflect key changes in digital marketing strategies and the digital environment." (Midwest Book Review, The Business Shelf)

Descrizione del libro

Explains how to choose appropriate online marketing channels to get products and services to market

Provides tips on how to connect with customers and give them the engagement and interaction they want

Looks to the future and the trends which are shaping those opportunities

Dettagli dell?edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2015
• ISBN 10: 0749476338
• ISBN 13: 9780749476335
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero edizione: 3
• Numero di pagine: 409