Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation - Rilegato

Ryan, Damian

 
9780749476335: Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Rilegato
ISBN 10: 0749476338 ISBN 13: 9780749476335
Casa editrice: Kogan Page Ltd, 2015

Sinossi

"Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business.The author deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing,customer engagement and digital marketing strategies.This book will help readers to: - choose online marketing channels to get their products and services to market - understand the origins of digital marketing and the trends that are shaping its future - achieve the competitive edge to keep them aheadIncluding new case studies that reflect the changed marketplace, Understanding Digital Marketing provides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go"--

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Informazioni sull?autore

Damian Ryan is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is also the author of The Best Digital Marketing Campaigns in the World and is the editor of Understanding Social Media.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Kogan Page Ltd
Data di pubblicazione
2015
Lingua
Inglese
ISBN 10 
0749476338
ISBN 13 
9780749476335
Rilegatura
Copertina rigida
Numero edizione
3
Numero di pagine
409
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9780749453893: Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Edizione in evidenza

ISBN 10:  0749453893 ISBN 13:  9780749453893
Casa editrice: Kogan Page Ltd, 2008
Rilegato