Sinossi
" A student-led guide, Business Research is for student researchers who need to conceive, conduct, and complete a new research project for the first time. Rather than looking at business research as a scientific set of procedures, Ng and Coakes concentrate on the business organization and give practical advice on going out into the field and conducting interviews, researching problems and learning about organizations.Through its conversational, accessible style and its adoption of a student's perspective, this book makes the process of learning about research enjoyable and the resulting research project outstanding. "--
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Informazioni sull?autore
Dr. Wilson Ng leads and delivers business research methods modules for undergraduate and postgraduate students at the University of Roehampton in London. He is a Visiting Professor at two European universities: UNICA (Università degli studi di Cagliari) in Italy and BEM (Bordeaux Management School) in France.
Dr. Elayne Coakes teaches business research methods at the University of Westminster.
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Business Research
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Undertake a research project for the first time with this guide which focuses on the organisation as the most important part of business research and makes the subject enjoyable and accessible to all.Über den Autorrnrn. Codice articolo 19938255
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Business Research | Enjoy Creating, Developing and Writing Your Business Project
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Buch. Condizione: Neu. Business Research | Enjoy Creating, Developing and Writing Your Business Project | Wilson Ng (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2015 | Kogan Page | EAN 9780749476489 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Codice articolo 105017554
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Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Knowledge of business research is necessary for any business student, as all postgraduate business programmes and business-related disciplines require it. Business Research is a groundbreaking book for student researchers who need to conceive, conduct and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organizations. Through its conversational, accessible style and its adoption of a student's perspective, this book will make the process of learning about research enjoyable and the resulting research project outstanding.Business Research is essential reading for students who are studying for one or more modules in research methods for a postgraduate qualification in business and management; students who have a methodological component to one of their modules (eg a module in organizational behaviour); and students who have to conduct an investigation in a business and management field, for a dissertation or project report, and need guidance and assistance on how to approach, conduct and report every aspect of their project. Codice articolo 9780749476489
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Hardback. Condizione: New. Re-issue. Knowledge of business research is necessary for any business student, as all postgraduate business programmes and business-related disciplines require it. Business Research is a groundbreaking book for student researchers who need to conceive, conduct and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organizations. Through its conversational, accessible style and its adoption of a student's perspective, this book will make the process of learning about research enjoyable and the resulting research project outstanding.Business Research is essential reading for students who are studying for one or more modules in research methods for a postgraduate qualification in business and management; students who have a methodological component to one of their modules (eg a module in organizational behaviour); and students who have to conduct an investigation in a business and management field, for a dissertation or project report, and need guidance and assistance on how to approach, conduct and report every aspect of their project. Codice articolo LU-9780749476489
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