Creating & Delivering Your Value Proposition: Managing customer experience for profit - Rilegato

Barnes, Cindy; Blake, Helen; Pinder, David

 
9780749476519: Creating & Delivering Your Value Proposition: Managing customer experience for profit
Rilegato
ISBN 10: 0749476516 ISBN 13: 9780749476519
Casa editrice: Kogan Page Ltd, 2015

Sinossi

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company.

This practical first edition shows readers how to build, deliver and harness value propositions to create profitable growth for any business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide for all senior practitioners to understand and develop a value-focused strategy.

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Informazioni sull?autore

Cindy Barnes is the founder and CEO of Futurecurve*. A product and service innovator and strategic business developer, she gained her practical experience at leading organizations such as Panavision and Capgemini, where she created the value proposition function and led business development.

Helen Blake is a leading marketer and business developer and has held senior positions in a number of the world's largest consulting firms, including Accenture and KPMG. Helen is currently on the Board of Futurecurve.

David Pinder is a leading communications specialist. He has worked in sales and marketing roles with Procter & Gamble, Hertz Corporation and Forte Hotels, and now provides value-creating business writing support for some of the world's leading companies, including Accenture. Visit David at www.pinderandco.com.

*Futurecurve is a leading management consultancy that helps organizations discover, create and build market-facing value. Visit Cindy and Helen at www.futurecurve.com.

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Editore
Kogan Page Ltd
Data di pubblicazione
2015
Lingua
Inglese
ISBN 10 
0749476516
ISBN 13 
9780749476519
Rilegatura
Copertina rigida
Numero di pagine
213
Contatto del produttore
non disponibile
Persona responsabile
non disponibile