The Market Research and Insight Yearbook: Transforming Evidence into Impact - Rilegato

Market Research Society

 
9780749478339: The Market Research and Insight Yearbook: Transforming Evidence into Impact
Rilegato
ISBN 10: 0749478330 ISBN 13: 9780749478339
Casa editrice: Kogan Page Ltd, 2016

Sinossi

It is an exciting time to be a market researcher: new technologies and tools are constantly being developed and a wide range of methodologies are now available.  With all these resources to choose from, companies of all sizes are using market research insights to change and positively influence their marketing plan's return on investment.
 
Each company featured in The Market Research and Insight Yearbook not only tells a story, but also challenges how to think about market research.  By showcasing excellence, innovative methodology, and remarkable results, this book provides a unique insight into market research in practice.

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Informazioni sull?autore

Kogan Page is a leading independent global publisher that brings an international perspective to the world of business books.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Kogan Page Ltd
Data di pubblicazione
2016
Lingua
Inglese
ISBN 10 
0749478330
ISBN 13 
9780749478339
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
143
Contatto del produttore
non disponibile
Persona responsabile
Authorised Rep Compliance Ltd
info@authorisedrepcompliance.co.uk

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