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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation - Brossura
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Understand the fundamentals of digital marketing and enhance your digital marketing practice with the new edition of this essential guide, now one of the bestselling books in the industry and required reading for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing.
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale.
Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing, the rules of new media and understanding the behaviours of the new generation of digital consumers. Thoroughly revised, this fourth edition features more information, fresh examples and case studies, and in-depth insider accounts of the latest developments in the industry from internationally recognized brands and digital marketing campaigns.
Clear, informative and entertaining, this book covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies, making it essential reading for both practitioners and students alike.
Online resources include bonus chapters, contributor views, and case studies on Kwik Fit, Battersea Dogs Home and Yves Saint Laurent.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Damian Ryan is an advisory partner for Moore Stephens UK (one of the UK's largest independent accounting and consulting networks) and a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector.
He is also author of Understanding Social Media and The Best Digital Marketing Campaigns in the World, both published by Kogan Page.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation
Editore:
Kogan Page, Limited, 2016
ISBN 10: 0749478438
ISBN 13: 9780749478438
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Editore:
Kogan Page 03/11/2016, 2016
ISBN 10: 0749478438
ISBN 13: 9780749478438
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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Editore:
Kogan Page 03/11/2016, 2016
ISBN 10: 0749478438
ISBN 13: 9780749478438
Antico o usato
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