Articoli correlati a B2B Marketing Strategy: Differentiate, Develop and...
Sinossi
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans.
Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, this book will challenge the perspective of B2B marketers by confronting and refuting the many fallacies that currently dominate the industry. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Heidi Taylor is a consultant, speaker and prolific blogger with a significant global following. Her expertise is in strategy and creating powerful multi-channel, multi-format marketing campaigns. In 2015 Heidi Taylor was named a top 25 UK B2B Marketing Influencer by Onalytica. She has won two awards at the Chartered Institute of Marketing's prestigious annual Marketing Excellence Awards, including the coveted overall Marketer of the Year.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Compra nuovo
Visualizza questo articolo
EUR 25,73
EUR 11,56 per la spedizione da Regno Unito a Italia
Destinazione, tempi e costiRisultati della ricerca per B2B Marketing Strategy: Differentiate, Develop and...
Foto dell'editore
B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.8. Codice articolo G0749481064I3N00
Quantità: 1 disponibili
Foto dell'editore
B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.8. Codice articolo G0749481064I5N00
Quantità: 1 disponibili
Foto dell'editore
B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement
Da: medimops, Berlin, Germania
Valutazione del venditore 5 su 5 stelle
Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Codice articolo M00749481064-V
Quantità: 1 disponibili
Foto dell'editore
B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780749481063
Quantità: 1 disponibili
Foto dell'editore
B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement
Editore:
Kogan Page 03/12/2017, 2017
ISBN 10: 0749481064
ISBN 13: 9780749481063
Antico o usato
Paperback
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780749481063
Quantità: 1 disponibili
Foto dell'editore
B2B Marketing Strategy Differentiate, Develop and Deliver Lasting Customer Engagement
Print on DemandDa: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Brand New. 200 pages. 9.25x6.25x0.50 inches. In Stock. This item is printed on demand. Codice articolo __0749481064
Quantità: 1 disponibili
Immagini fornite dal venditore
B2B Marketing Strategy Differentiate, Develop and Deliver Lasting Customer Engagement
Da: True Oak Books, Highland, NY, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. 8vo 8" - 9" tall; Book is in good overall condition. No writing or major blemishes. Average wear.; - We offer free returns for any reason and respond promptly to all inquiries. Your order will be packaged with care and ship on the same or next business day. Buy with confidence. Codice articolo GCH1-12961-A-0
Quantità: 1 disponibili
Immagini fornite dal venditore
B2B Marketing Strategy
Da: Rarewaves USA, OSWEGO, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: New. B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, this book will challenge the perspective of B2B marketers by confronting and refuting the many fallacies that currently dominate the industry. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement. Codice articolo LU-9780749481063
Quantità: Più di 20 disponibili
Foto dell'editore
B2B Marketing Strategy
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo DB-9780749481063
Quantità: 2 disponibili
Immagini fornite dal venditore
B2B Marketing Strategy
Da: Rarewaves USA United, OSWEGO, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: New. B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, this book will challenge the perspective of B2B marketers by confronting and refuting the many fallacies that currently dominate the industry. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement. Codice articolo LU-9780749481063
Quantità: Più di 20 disponibili