Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research - Brossura

Brace, Ian

 
9780749481971: Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
Brossura
ISBN 10: 0749481978 ISBN 13: 9780749481971
Casa editrice: Kogan Page, 2018

Sinossi

Market research in business is changing. Questionnaire Design, fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected. The growth in mobile devices is limiting the readability of traditional measurement tools, new consumer channels are altering access, whilst time spent answering questions is decreasing exponentially. This book provides practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency.

Fully updated, the fourth edition of Questionnaire Design includes a new chapter on how to navigate the multiple software options available, with guidance on how to engage and retain respondents earlier on at planning stage, using new mobile design approaches and measurement tools. Updates also cover advances in data privacy, maximizing international reach and managing the transition from face-to-face surveys towards soft launches online. Whether applying to business positioning, consumer insights, employee feedback or product analysis, the ability to gauge a market snapshot on a global scale is escalating the demand for online survey and questionnaire data, making this is an essential addition to every professional's shelf.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Ian Brace is a fellow of the Market Research Society (MRS), running training courses on Questionnaire Design and a member of the MRS Market Research Standards Board. He has previously been director of research methods at TNS UK, a visiting professor in market research at Bristol Business School and has worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup. Ian Brace has earned industry awards from AMSO (Research Effectiveness Awards), the Academy of Marketing and ISBA.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Kogan Page
Data di pubblicazione
2018
Lingua
Inglese
ISBN 10 
0749481978
ISBN 13 
9780749481971
Rilegatura
Copertina flessibile
Numero edizione
4
Numero di pagine
392
Contatto del produttore
non disponibile
Persona responsabile
EUComply OÜ, GPSR Europäische Union
hello@eucompliancepartner.com

Pärnu mnt 139b-14
Tallinn
11317
Estonia

Altre edizioni note dello stesso titolo

9780749441814: Questionnaire Design: How To Plan, Structure And Write Survey Material For Effective Market Research

Edizione in evidenza

ISBN 10:  074944181X ISBN 13:  9780749441814
Casa editrice: Kogan Page Ltd, 2004
Brossura