Virtual Reality Marketing: Using VR to Grow a Brand and Create Impact - Brossura

Stuart, Henry

 
9780749482862: Virtual Reality Marketing: Using VR to Grow a Brand and Create Impact
Brossura
ISBN 10: 0749482869 ISBN 13: 9780749482862
Casa editrice: Kogan Page, 2018

Sinossi

If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for brands to better connect with consumers.

VR is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers.

A truly practical guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Packed with fascinating case studies, tips and strategies, and written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1, this book is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Henry Stuart is founder and CEO of VISUALISE, one of the world's premier virtual reality studios. He has provided VR coverage for major events including the Royal Wedding and London Olympics, and for brands such as Google, the Economist, Audi, Mercedes F1, FT, the BBC, O2, The Times, Adidas and Ray-Ban. He is a regular speaker at events and has been published in the Telegraph, the Independent, BBC Online, The Drum, the Guardian, FT and Forbes.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Kogan Page
Data di pubblicazione
2018
Lingua
Inglese
ISBN 10 
0749482869
ISBN 13 
9780749482862
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
224
Contatto del produttore
non disponibile
Persona responsabile
non disponibile