The 30 Day MBA: Your Fast Track Guide to Business Success - Brossura

Barrow, Colin

Brossura

ISBN 10: 0749482958 ISBN 13: 9780749482954

Casa editrice: Kogan Page, 2019

Riassunto

If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you.

The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business.

The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in today's turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.

Su questo libro

Informazioni sull?autore

Colin Barrow is the former Head of the Enterprise Group and current Visiting Fellow at Cranfield University. His career spanning nearly 40 years, he has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, East Asia and throughout Europe. He is also the author of The Business Plan Workbook and Financial Management for the Small Business (both published by Kogan Page).

Dettagli dell?edizione

• Editore: Kogan Page
• Data di pubblicazione: 2019
• Lingua: Inglese
• ISBN 10: 0749482958
• ISBN 13: 9780749482954
• Rilegatura: Copertina flessibile
• Numero edizione: 5
• Numero di pagine: 352
• Contatto del produttore: {language_tag:it_IT,value:"Authorised Rep Compliance Ltd; GPSR Enquiries; info@authorisedrepcompliance.co.uk"}