Articoli correlati a Corporate Charisma: How to Achieve World-Class Recognition...
Corporate Charisma: How to Achieve World-Class Recognition by Maximising Your Company's Image, Brands and Culture - Brossura
Written by Dr. Paul Temporal and Dr. Harry Alder, two experts in creating corporate personality, this accessible and authoritative book provides a step-by-step guide to making your company unique and giving it new vitality and direction. Chapters cover: Vision, mission and values; the psychology of a company; creating corporate charisma; communicating the personality; positioning; brand management; market research; choosing customers through segmentation and market developments. Throughout, Corporate Charisma is packed with simple principles, down to earth actions, explanations, exercises, checklists and a short training programme that you can apply directly to your business, whatever sector you are in, and whatever the size of your company.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore:
Dr. Paul Temporal conducts seminars on branding and speaks regularly at conferences and has been extensively published in journals. Dr Harry Alder, a popular seminar leader and speaker, works with major companies to help their staff reach their maximum potential.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- Data di pubblicazione1999
- ISBN 10 0749918934
- ISBN 13 9780749918934
- RilegaturaCopertina flessibile
- Numero di pagine240
Compra usato
Condizioni: molto buonoThe book has been read, but is... Scopri di più su questo articolo
EUR 2,68
Spese di spedizione:
EUR 5,61
Da: Regno Unito a: U.S.A.
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Foto dell'editore
Corporate Charisma: How to Achieve World-Class Recognition by Maximising Your Company's Image, Brands and Culture
Editore:
Piatkus Books
(1999)
ISBN 10: 0749918934
ISBN 13: 9780749918934
Antico o usato
Paperback
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001534140
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EUR 2,68
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Foto dell'editore
Corporate Charisma : How to Achieve World-Class Recognition by Maximising Your Company's Image, Brands and Culture
Editore:
Little, Brown Book Group Limited
(1999)
ISBN 10: 0749918934
ISBN 13: 9780749918934
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Codice articolo 40941727-20
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EUR 5,41
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Foto dell'editore
Corporate Charisma: How to Achieve World-Class Recognition by Maximising Your Company's Image, Brands and Culture
Editore:
Piatkus
(1999)
ISBN 10: 0749918934
ISBN 13: 9780749918934
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780749918934. Codice articolo 9018863
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EUR 3,02
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