Corporate Charisma: How to Achieve World-Class Recognition by Maximising Your Company's Image, Brands and Culture - Brossura

Temporal, Paul; Alder, Harry

Brossura

ISBN 10: 0749918934 ISBN 13: 9780749918934

Riassunto

Written by Dr. Paul Temporal and Dr. Harry Alder, two experts in creating corporate personality, this accessible and authoritative book provides a step-by-step guide to making your company unique and giving it new vitality and direction. Chapters cover: Vision, mission and values; the psychology of a company; creating corporate charisma; communicating the personality; positioning; brand management; market research; choosing customers through segmentation and market developments. Throughout, Corporate Charisma is packed with simple principles, down to earth actions, explanations, exercises, checklists and a short training programme that you can apply directly to your business, whatever sector you are in, and whatever the size of your company.

Su questo libro

L'autore

Dr. Paul Temporal conducts seminars on branding and speaks regularly at conferences and has been extensively published in journals. Dr Harry Alder, a popular seminar leader and speaker, works with major companies to help their staff reach their maximum potential.

Dettagli dell?edizione

• Data di pubblicazione: 1999
• Lingua: Inglese
• ISBN 10: 0749918934
• ISBN 13: 9780749918934
• Rilegatura: Copertina flessibile
• Numero di pagine: 240
• Contatto del produttore: non disponibile
• Persona responsabile: Nachyta Pederzini; 0039 0516047011; n.pederzini@terminaldistribuzione.com; ; Via Bruno Buozzi, 24/26,; Granarolo dell'Emilia BO,; 40057; Italia