Articoli correlati a The Strategy of Distribution Management

The Strategy of Distribution Management - Brossura

Christopher, Martin

 
9780750603676: The Strategy of Distribution Management

Sinossi

This work should be relevant to people involved in all aspects of marketing since, by the very nature of the subject its effects are multi-faceted. For students and managers, it provides practical guidance on the planning and implementation of a profitable distribution strategy.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

L'autore

Dr Martin Christopher is Professor of Marketing and Logistics and Chairman of the Centre for Logistics and Supply Chain Management at at Cranfield School of Management, UK.

Contenuti

The total distribution concept; The corporate role of logistics; Customer service and marketing; The costs of distribution; Auditing distribution performance; Logistics information systems; Distribution requirements planning; Distribution and supply channel strategy; Developing the distribution plan; Implementing logistics strategy.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.