Creating Powerful Brands: The Strategic Route to Success in Consumer, Industrial and Service Markets - Brossura
Sinossi
Companies have recognized the balance sheet value of brands. There is however still confusion about branding as a marketing tool where many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This book clarifies the nature and power of brands.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Recensione
`You have succeeded in demystifying the subject of branding...'
John Pain, Marketing Director, Fox's Biscuits
`...a fresh and stimulating perspective on the challenges confronting brand marketers.' Simon Majaro, Strategic Management Learning
`Good coverage. Very useful on retailer as brand.'
Lecturer, University of Bradford Management Centre.
`The checklists at the end of each chapter are useful prompts...'
Public Relations, January 1993
'This excellent book will appeal to students and practitioners alike and is a credit to its authors.'
The Journal of Brand Management, December 1995
L'autore
Leslie de Chernatony is Professor of Brand Marketing at Universita della Svizzera Italiana, Lugano, Switzerland and Aston Business School, UK. He is also Managing Partner of Brands Box Marketing and Research Consultancy.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Creating Powerful Brands: The Strategic Route to Success in Consumer, Industrial and Service Markets (CIM Professional Development)
Editore:
Butterworth-Heinemann, 1992
ISBN 10: 0750606606
ISBN 13: 9780750606608
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Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001202205
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Foto dell'editore
Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (CIM Professional Development)
Editore:
A Butterworth-Heinemann Title, 1992
ISBN 10: 0750606606
ISBN 13: 9780750606608
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Paperback
Da: Reuseabook, Gloucester, GLOS, Regno Unito
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Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Codice articolo CHL9575853
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Foto dell'editore
Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (CIM Professional Development)
Editore:
A Butterworth-Heinemann Title, 1992
ISBN 10: 0750606606
ISBN 13: 9780750606608
Antico o usato
Paperback
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Codice articolo CHL1925192
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Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (CIM Professional Development)
Editore:
A Butterworth-Heinemann Title 21/09/1992, 1992
ISBN 10: 0750606606
ISBN 13: 9780750606608
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Da: AwesomeBooks, Wallingford, Regno Unito
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Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780750606608
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Foto dell'editore
Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (CIM Professional Development)
Editore:
A Butterworth-Heinemann Title 21/09/1992, 1992
ISBN 10: 0750606606
ISBN 13: 9780750606608
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Brossura
Da: Bahamut Media, Reading, Regno Unito
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Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780750606608
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Creating Powerful Brands: The Strategic Route to Success in Consumer, Industrial and Service Markets
Editore:
Butterworth-Heinemann, 1994
ISBN 10: 0750606606
ISBN 13: 9780750606608
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780750606608. Codice articolo 9301787
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Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets
Editore:
Butterworth-Heinemann, 1992
ISBN 10: 0750606606
ISBN 13: 9780750606608
Antico o usato
Softcover
Da: Bookbot, Prague, Repubblica Ceca
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Fine. Leichte Risse; Gebogener Buchrücken; Farbveränderung durch Alter/Sonne. When companies began to recognize the balance sheet value of their brands, interest grew in using brands more effectively. But there is still confusion about branding as a marketing tool. Many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This book is intended to cut through the mystery surrounding branding and help the development of brand strategies for long-term corporate growth. When companies began to recognize the balance sheet value of their brands, interest grew in using brands more effectively. But there is still confusion about branding as a marketing tool. Many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This book is intended to cut through the mystery surrounding branding and help the development of brand strategies for long-term corporate growth. Codice articolo 738f6611-9690-4f12-bc34-31f18a3ce6d1
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Foto dell'editore
Creating Powerful Brands: The Strategic Route to Success in Consumer, Industrial and Service Markets
Editore:
Butterworth-Heinemann Ltd, 1992
ISBN 10: 0750606606
ISBN 13: 9780750606608
Antico o usato
Softcover
Da: Ammareal, Morangis, Francia
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Bon. Ancien livre de bibliothčque. Traces de pliures sur la couverture. Traces d'usure sur la couverture. Edition 1992. Ammareal reverse jusqu'ą 15% du prix net de cet article ą des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Traces of creases on the cover. Signs of wear on the cover. Edition 1992. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo E-979-700
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Foto dell'editore
Creating Powerful Brands: The Strategic Route to Success in Consumer, Industrial and Service Markets
Editore:
Butterworth-Heinemann Ltd, 1992
ISBN 10: 0750606606
ISBN 13: 9780750606608
Antico o usato
Softcover
Da: Ammareal, Morangis, Francia
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Bon. Ancien livre de bibliothčque. Traces de pliures sur la couverture. Traces d'usure sur la couverture. Salissures sur la tranche. Edition 1992. Ammareal reverse jusqu'ą 15% du prix net de cet article ą des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Traces of creases on the cover. Signs of wear on the cover. Stains on the edge. Edition 1992. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo E-979-699
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Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (Bh Marketing Series)
Editore:
Butterworth-Heinemann, Oxford, 1997
ISBN 10: 0750606606
ISBN 13: 9780750606608
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Paperback
Da: Simply Read Books, Boat Of Garten, Regno Unito
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Paperback. Condizione: Very Good. 1997 Butterworth-Heinemann reprint paperback; very good, appears unread, near as new condition; UK dealer, immediate dispatch. Codice articolo J2717
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