Sinossi
This is an attempt to strip away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. Marketing practitioners should find this a handy book on the role of the marketing director in the successful organization of the 1990s. Managers outside that specialism will be able to understand the pivotal role of marketing in the business-strategy process, while students should benefit from the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment.
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Book by Fifield Paul
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Marketing Strategy (Marketing Series: Practitioner)
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Marketing Strategy (Marketing Series: Practitioner) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780750617116
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EUR 9,60
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Da: Regno Unito a: U.S.A.
Quantità: 2 disponibili
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Marketing Strategy (The Marketing Series : Practitioner)
Editore:
Butterworth-Heinemann, 1993
ISBN 10: 075061711X
ISBN 13: 9780750617116
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Brossura
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-F-009-02192
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Marketing Strategy (Marketing Series: Practitioner)
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780750617116
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EUR 9,60
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Quantità: 2 disponibili
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Marketing Strategy
Editore:
Butterworth-Heinemann NaN, 1993
ISBN 10: 075061711X
ISBN 13: 9780750617116
Antico o usato
Brossura
Da: Bookbot, Prague, Repubblica Ceca
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. Spuren von Feuchtigkeit / Nässe; Gebogener Buchrücken. The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis of marketing, the book offers analysis of the pivotal role of marketing in the business strategy process. It shows how to: * develop a business strategy* devise a marketing strategy* implement a marketing strategyProviding a good balance between sound theory and practical know-how in an increasingly competitive environment, the book is indispensable for marketing practitioners, general managers and students alike. Codice articolo 7932623b-ca4e-4437-a443-a1a8b20d8af7
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EUR 15,99
Da: Repubblica Ceca a: U.S.A.
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Foto dell'editore
Marketing Strategy (The Marketing Series : Practitioner)
Editore:
Butterworth-Heinemann, 1993
ISBN 10: 075061711X
ISBN 13: 9780750617116
Antico o usato
Softcover
Da: Ammareal, Morangis, Francia
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Très bon. Ancien livre de bibliothèque avec équipements. Edition 1993. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1993. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo G-466-520
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Da: Francia a: U.S.A.
Quantità: 1 disponibili