The Practice of Advertising - Brossura

Chartered Institute Of Marketing

Brossura

ISBN 10: 0750622393 ISBN 13: 9780750622394

Casa editrice: Butterworth-Heinemann, 1995

Riassunto

The fourth edition of The Practice of Advertising is fully updated and revised including chapters by twelve new authors who are all top professionals in their own fields. The Practice of Advertising starts by answering the question `how' rather than `why' in relation to advertising. It then introduces the background and growth of each of its major components. stating thier present position and forecasting new developments. Some new topics covered are: * recruitment * directory * services * business-to-business advertising * planning and marketing communications. Contributors: Norman Hart, Ann Burdus, Geoff Smith, Ian Linton, Kenneth Miles, John Josling, Robert Hamer, Graham Bunting, Roy Topp, Nigel Foster, Bob Durrant, Martyn Davis, Alan Copage, Mark Lovell, Richard Jeans, David Wook, John Ward, John Ratcliffe, David Farbey, David Hanger, Peter Simmons, Matti Alderson, Jim Knight.

Su questo libro

Contenuti

The Marketing Function, Integrated Marketing Communications, The Advertiser, The Advertising Agency, Creativity, Press Production, Production for TV, Radio and Cinema, Printing, Media Planning and Budgeting, Media Research, Consumer Research, Business to Business Advertising, Services Advertising, Recruitment Advertising, Directory Advertising, International Advertising, Sales Promotion, Legal and Self-regulatory Systems, Training for a career in Advertising.

Dettagli dell'edizione

• Editore: Butterworth-Heinemann
• Data di pubblicazione: 1995
• Lingua: Inglese
• ISBN 10: 0750622393
• ISBN 13: 9780750622394
• Rilegatura: Copertina flessibile
• Numero di pagine: 287
• Redattore: Hart Norman A.
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile