New Product Development: An Introduction to a Multifunctional Process - Brossura

Jones, Tim

Brossura

ISBN 10: 0750624272 ISBN 13: 9780750624275

Casa editrice: Butterworth-Heinemann, 1996

Riassunto

This text provides a unique cross-discipline approach to new product development. It looks at product development from all angles - research, design, engineering, marketing - and then, in turn, by management, purchasing, finance and quality personnel. It looks at the key stages and functions involved and discusses the contribution of each discipline, and points towards a means of encouraging effective co-operation.

Su questo libro

L'autore

Tim Jones is Principal of Innovaro, a consulting firm focused on helping companies to generate more ideas, implement innovation strategies and renew their organizational capability. He is an expert in enabling innovation and is actively involved with a number of organizations including the Product Development Management Association in the UK. Tim is especially interested in how organizations evolve and how people innovate. He was formerly with Gemini Consulting where he led teams defining growth strategies and developing organizational structures and processes to aid new product and service development. Tim has Masters degrees in both Engineering and Industrial Design as well as a PhD on diagnosing conflict in teams

Contenuti

Preface; Acknowledgements; Introduction; New product development strategy; Innovation; Organization for new product development; Rapid product development; Conclusion; Index.

Dettagli dell'edizione

• Editore: Butterworth-Heinemann
• Data di pubblicazione: 1996
• Lingua: Inglese
• ISBN 10: 0750624272
• ISBN 13: 9780750624275
• Rilegatura: Copertina flessibile
• Numero di pagine: 240
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile