Articoli correlati a CIM Handbook of Export Marketing: A Practical Guide...
CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding New Markets Overseas - Brossura
Sinossi
This is a guide to the problems faced by exporting companies when they set up overseas. It provides logical and practical explanations of export-market management steps and features case studies. Each chapter contains bullet-point lists and check lists.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Recensione
'Chris Noonan brings a wealth of experience and knowledge to this subject. Professional export marketing is vital to every company's success. This book tells you how to get it right.'
From the foreword by Ian Campbell, Director-General of the Institute of Export
Contenuti
Foreword by Ian Campbell, Director-General, The Institute of Export; Introduction; Organizing for exports and identifying the opportunities; The selection, management and motivation of agents and distributors; Marketing and planning considerations in exporting; Marketing communications; Regulatory and legal aspects of international marketing; Developing markets further; Glossary: standard export terms and abbreviations; Appendix 1: useful contacts in the United Kingdom; Index.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Foto dell'editore
The CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding Markets Overseas (Professional Development)
Editore:
A Butterworth-Heinemann Title 27/03/1996, 1996
ISBN 10: 0750625732
ISBN 13: 9780750625739
Antico o usato
Brossura
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780750625739
Quantità: 1 disponibili
Foto dell'editore
The CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding Markets Overseas (Professional Development)
Editore:
A Butterworth-Heinemann Title 27/03/1996, 1996
ISBN 10: 0750625732
ISBN 13: 9780750625739
Antico o usato
Brossura
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780750625739
Quantità: 1 disponibili