Articoli correlati a Cyberstrategy: Business Strategy for Extranets, Intranets...

Cyberstrategy: Business Strategy for Extranets, Intranets and the Internet - Brossura

Bickerton, Pauline; Bickerton, Matthew; Simpson-Holley, Kate

 
9780750642033: Cyberstrategy: Business Strategy for Extranets, Intranets and the Internet
Brossura
ISBN 10: 0750642033 ISBN 13: 9780750642033
Casa editrice: Butterworth-Heinemann, 1998

Sinossi

This book follows Bickerton's successful "Cybermarketing" which advised marketing managers on how to create a site and start using the net to sell products and services. The new book offers advice at the next level up to senior executives/directors about using nets as part of a corporate communications and marketing strategy.This book delivers a no-nonsense and pragmatic view on the use of these technologies within an organization as both a private and public communication channel. It is designed to show senior executives how to use the technology in a range of activities from straight selling through to sophisticated corporate communications. To demonstrate how to integrate nets with broader marketing strategy the key features of this book are:* A powerful model for explaining the strategic uses and strengths of the Internet, Extranets and Intranets. The authors have created a matrix showing the features of each, and the potential linkages between them, to demonstrate how to use them individually or in a "mix".* Clear guidance on how to bridge the gap between IT and Marketing to exploit the technology rather than getting bogged down in it.* Copious exercises and real life examples accompanied by worksheets in each chapter so that real campaigns can be put together from the book.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Contenuti

Introduction; The Cyberstrategy Model; Your internet strategy; Your extranet strategy; Your intranet strategy; Conclusion.

Product Description

Book by Bickerton Pauline Bickerton Matthew SimpsonHolley

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Butterworth-Heinemann
Data di pubblicazione
1998
Lingua
Inglese
ISBN 10 
0750642033
ISBN 13 
9780750642033
Rilegatura
Copertina flessibile
Numero di pagine
182
Contatto del produttore
non disponibile
Persona responsabile
non disponibile