The Cim Handbook of Export Marketing: A Practical Guide to Opening and Expanding Markets Overseas - Brossura

Noonan, Chris J.

Brossura

ISBN 10: 0750643463 ISBN 13: 9780750643467

Casa editrice: Butterworth-Heinemann, 1999

Riassunto

The CIM Handbook of Export Marketing is a substantial practical guide to the problems faced by those in the field of international marketing. Readers will welcome the very hands-on approach the author uses to emphasize the practical problems faced by exporting companies when they set up overseas.

In a concise, informative and practical style, this handbook urges export marketers to be pro-active seeking foreign markets for additional sales opportunities.

The book will assist the export marketer to travel, trade and market internationally with increased confidence and a broader perspective of the scope of his or her role. It will enable non-specialist senior executives to feel competent in discussions with colleagues and subordinates who have export responsibilities.

The 'CIM Handbook of Export Marketing' offers:
* logical and practical explanation of export market management stages
* case studies
* bullet point lists
* checklists at chapter ends

Endorsed by the CIM
Essential handbook for all involved in the field of international marketing
Full of case studies, bullet point lists and checklists

Su questo libro

Recensione

'Chris Noonan brings a wealth of experience and knowledge to this subject. Professional export marketing is vital to every company's success. This book tells you how to get it right.'
From the foreword by Ian Campbell, Director-General of the Institute of Export

Contenuti

Foreword by Ian Campbell, Director-General, The Institute of Export; Introduction; Organizing for exports and identifying the opportunities; The selection, management and motivation of agents and distributors; Marketing and planning considerations in exporting; Marketing communications; Regulatory and legal aspects of international marketing; Developing markets further; Glossary: standard export terms and abbreviations; Appendix 1: useful contacts in the United Kingdom; Index.

Dettagli dell'edizione

• Editore: Butterworth-Heinemann
• Data di pubblicazione: 1999
• Lingua: Inglese
• ISBN 10: 0750643463
• ISBN 13: 9780750643467
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 601
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile