Articoli correlati a Strategic Marketing Management 1999/2000: Planning...
Sinossi
This workbook is designed for students studying for the Planning and Control module of the CIM Diploma and has been revised to match the 1999 syllabus. It includes exam papers, specimen answers, a glossary of key terms, questions, activities and highlighted key points.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore
The author/co-author of ten books, Colin Gilligan is Emeritus Professor of Marketing at Sheffield Hallam University and Visiting Professor of Marketing at Newcastle Business School as well as fellow of the Chartered Institute of Marketing. His particular interests are in the areas of strategic marketing, competitive differentiation, the leveraging of strategy and planning for an uncertain future
Contenuti
Introduction to planning and control: the management process; Assessing corporate capability; Environmental analysis; Market segmentation, targeting and positioning; Formulating the marketing strategy; Managing the marketing mix; Strategic evaluation and appraisal; Strategic implementation and control; The mini case study; The major case study; Appendix - syllabus; Glossary of terms; Index.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Condizioni: molto buonoThis book is in very good condition...
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Foto dell'editore
CIM Coursebook 99/00: Strategic Marketing Management: Planning and Control (CIM Student Workbook: Diploma)
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780750643597
Quantità: 1 disponibili
Foto dell'editore
CIM Coursebook 99/00: Strategic Marketing Management: Planning and Control (CIM Student Workbook: Diploma)
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. CIM Coursebook 99/00: Strategic Marketing Management: Planning and Control (CIM Student Workbook: Diploma) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780750643597
Quantità: 1 disponibili
Immagini fornite dal venditore
Planning and Control (CIM Student Workbook S.: Diploma)
Editore:
Butterworth-Heinemann Ltd, 1999
ISBN 10: 0750643595
ISBN 13: 9780750643597
Antico o usato
Brossura
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Codice articolo wbs5093246967
Quantità: 1 disponibili