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Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student · provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study · has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues 'Marketing: The One Semester Introduction' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing.
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Geoff Lancaster, Paul Reynolds
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Marketing: The One Semester Introduction
Editore:
Butterworth-Heinemann, 2001
ISBN 10: 0750643811
ISBN 13: 9780750643818
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Da: Wonder Book, Frederick, MD, U.S.A.
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Condizione: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Codice articolo Q17D-00811
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Marketing: The One Semester Introduction
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Paperback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR001918339
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Marketing: The One Semester Introduction
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
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Condizione: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo wbb0023532870
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Marketing: The One-Semester Introduction
Editore:
Taylor & Francis Ltd, United Kingdom, Oxford, 2001
ISBN 10: 0750643811
ISBN 13: 9780750643818
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Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues 'Marketing: The One Semester Introduction' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002477267
Quantità: 2 disponibili
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Marketing: The One Semester Introduction
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780750643818. Codice articolo 9101554
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Marketing
Da: Books Puddle, New York, NY, U.S.A.
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Condizione: New. pp. 448 1st Edition. Codice articolo 26258813
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Condizione: New. pp. 448 This item is printed on demand. Codice articolo 7621922
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Da: Biblios, Frankfurt am main, HESSE, Germania
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Condizione: New. pp. 448. Codice articolo 18258807
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Marketing
Editore:
Taylor & Francis Ltd, 2001
ISBN 10: 0750643811
ISBN 13: 9780750643818
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Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days. 904. Codice articolo B9780750643818
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Marketing: The One-Semester Introduction
Da: Revaluation Books, Exeter, Regno Unito
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Paperback. Condizione: Brand New. 416 pages. 9.50x7.50x1.25 inches. In Stock. Codice articolo zk0750643811
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