Sinossi
Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in:
* The changing retail environment
* Managing change in the retail sector
* Understanding the supply chain
* Mastering retail operations
Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore
John Fernie is Professor of Retail Marketing and Head of School of Management and Languages at Heriot-Watt University, Scotland. He was previously Professor of Retailing & Logistics and also Director of the Institute for Retail Studies at the University of Stirling. He has written and contributed to numerous textbooks and papers on retail management, especially in the field of retail logistics and the internationalisation of retail formats. He is editor of the International Journal of Retail & Distribution Management, published by Emerald, and received the prestigious award of Editor of the Year in 1997 in addition to Leading Editor awards in 1994 and 1998 and 2000. He is on the editorial board of the Journal of Product and Brand Management, also published by Emerald. He is an active member of the Institute of Logistics & Transport and the Chartered Institute of Marketing in the UK as well as holding office in the American Collegiate Retail Association. In 2001 he became a member of the Logistics Directors Forum, a group of leading professionals in supply chain management and logistics in the UK
Contenuti
The changing retail environment - What is retailing?; The changing consumer; The changing retail environment; Retail theories and practice; The future of retailing; Managing retail change - Fundamentals of retail organization and management; Managing change; Managing people; Managing the supply chain - Retail marketing; Buying logistics; Retail buying; Managing retail operations - Customer service; Retail selling; Merchandising and display; retail security; Organizational communication.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Principles of Retailing
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001682012
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Principles of Retailing
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Paperback. Condizione: Very Good. Principles of Retailing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780750647038
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Principles of Retailing
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Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Codice articolo wbb0017935272
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Principles of Retailing
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780750647038
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Principles of Retailing
Editore:
Taylor & Francis Group, 2003
ISBN 10: 0750647035
ISBN 13: 9780750647038
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Condizione: Good. 1 Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP21955093
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Principles of Retailing
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780750647038. Codice articolo 8620223
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Principles of Retailing
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780750647038. Codice articolo 8620222
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Principles of Retailing
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780750647038. Codice articolo 8744419
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Principles of Retailing
Editore:
Butterworth-Heinemann, Burlington,MA, 2003
ISBN 10: 0750647035
ISBN 13: 9780750647038
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Softcover. Condizione: Très bon. Ancien livre de bibliothèque. Salissures sur la tranche. Edition 2003. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Stains on the edge. Edition 2003. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo E-658-834
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