Articoli correlati a Strategic Marketing Planning and Control
Sinossi
Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning.
The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined.
Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.
* Newly revised to be applicable for the Advanced Certificate in Marketing (Stage 2) level of the CIM qualifications
* The material presented is easy to read in a user-friendly layout
* The final chapter has been re-written to include new and up-to-date case studies
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Recensione
"In a concise fashion, it provides useful tools and techniques for making strategic marketing decisions. ...a highly useful reference work for experienced marketing managers."
Tina Rocholl - Global Risk Report, April 2001
L'autore
Graeme has a background in management consultancy, and is now a full-time Lecturer in Marketing at Napier University Business School, Edinburgh. He teaches a wide range of undergraduate, professional (CIM) and postgraduate marketing courses and acts as Programme Leader for Napier's MSc. Marketing programme. He has an hons. degree in Engineering and an MBA (both from Heriot-Watt University). Graeme's current research interests focus on developing market orientation within public sector organisations and has recently published (with J Ensor): 'Marketing orientation applied to police service strategies', International Journal of Public Sector Management. Vol. 13 No. 6
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreButterworth-Heinemann
- Data di pubblicazione2001
- ISBN 10 0750652365
- ISBN 13 9780750652360
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione2
- Numero di pagine256
- Contatto del produttorenon disponibile
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Strategic Marketing: Planning and Control (CIM Student)
Editore:
A Butterworth-Heinemann Title, 2001
ISBN 10: 0750652365
ISBN 13: 9780750652360
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Paperback
Da: Reuseabook, Gloucester, GLOS, Regno Unito
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Paperback. Condizione: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Codice articolo CHL1795982
Quantità: 2 disponibili
Foto dell'editore
Strategic Marketing: Planning and Control (CIM Student)
Editore:
A Butterworth-Heinemann Title, 2001
ISBN 10: 0750652365
ISBN 13: 9780750652360
Antico o usato
Paperback
Da: Goldstone Books, Llandybie, Regno Unito
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Paperback. Condizione: Very Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. Codice articolo mon0007384585
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Strategic Marketing : Planning and Control
Editore:
Taylor & Francis Group, 2001
ISBN 10: 0750652365
ISBN 13: 9780750652360
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. 2nd. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP15972504
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Strategic Marketing: Planning and Control (CIM Student S.)
Editore:
A Butterworth-Heinemann Title 25/06/2001, 2001
ISBN 10: 0750652365
ISBN 13: 9780750652360
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Da: AwesomeBooks, Wallingford, Regno Unito
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Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780750652360
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Strategic Marketing: Planning and Control (CIM Student S.)
Editore:
A Butterworth-Heinemann Title 25/06/2001, 2001
ISBN 10: 0750652365
ISBN 13: 9780750652360
Antico o usato
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Da: Bahamut Media, Reading, Regno Unito
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Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780750652360
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Strategic Marketing: Planning and Control
Editore:
Butterworth-Heinemann, 2001
ISBN 10: 0750652365
ISBN 13: 9780750652360
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780750652360. Codice articolo 9373318
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Strategic Marketing: Planning and Control (Chartered Institute of Marketing)
Editore:
Butterworth Heinemann, 2004
ISBN 10: 0750652365
ISBN 13: 9780750652360
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Da: Sigrun Wuertele buchgenie_de, Altenburg, Germania
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Condizione: sehr gut - gebraucht. Broschiert 304 S. Sehr guter Zustand, ohne Namenseintrag, Original-Schutzumschlag 2004 Zustand: 2, sehr gut - gebraucht, Broschiert Butterworth Heinemann , 2004 304 S. , Strategic Marketing: Planning and Control (Chartered Institute of Marketing), Drummond, Graeme. Codice articolo BU232315
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Foto dell'editore
Strategic Marketing : Planning and Control
Editore:
Taylor & Francis Group, 2001
ISBN 10: 0750652365
ISBN 13: 9780750652360
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Very Good. 2nd. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP26833663
Quantità: 1 disponibili