Marketing in Practice - Brossura

Hyde, Mike

Brossura

ISBN 10: 0750653043 ISBN 13: 9780750653046

Casa editrice: Butterworth-Heinemann Ltd, 2001

Riassunto

This text is a coursebook tailored specifically for students undertaking the Marketing in Practice module of the CIM Certificate. Co-written by the CIM Senior Examiner for the Marketing in Practice module, the book is completely revised and updated to fit in with the syllabus. The book is also officially endorsed by the CIM and approved by the CIM Chief Examiner, and features a user-friendly and interactive design and structure. The new edition of this text contains: a firmly international perspective; new material to cover budgeting, gathering material across borders and e-marketing issues; a completely revised Continuous Assessment unit; new and up-to-date examples and case-studies to illustrate the theory; additional text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers.

Su questo libro

Contenuti

Marketing in practice: an overview; Gathering information from inside and outside the organization; Assembling and presenting information; Gathering and analysing financial and numerical information; Making contacts for marketing; Practical networking skills; Planning events; Marketing activities and events: exploring their diversity and application; Co-ordinating the promotional effort; Co-ordinating the marketing mix; Introduction to budgeting; Calculations in the
examination; Approaching the case study examination; Appendices.

Dettagli dell'edizione

• Editore: Butterworth-Heinemann Ltd
• Data di pubblicazione: 2001
• Lingua: Inglese
• ISBN 10: 0750653043
• ISBN 13: 9780750653046
• Rilegatura: Copertina flessibile
• Numero di pagine: 256
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile