Sinossi
"Marketing Environment 2001-2002" is a specifically tailored coursebook for students undertaking the Marketing Environment module of the CIM Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: a firmly international perspective; new material to cover e-marketing issues; new and up to date examples and case studies to illustrate the theory; additional text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers. Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course. It is written by the CIM Senior Examiner for the Marketing Environment module completely revised and updated to fit in with CIM Marketing Environment syllabus officially endorsed by the CIM.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Contenuti
The organization and its environment; The micro-environment; The organization and its stakeholder 'publics'; Analysis of the competitive environment; The macro-environment; The economic and international environment; The political and legislative environment; The demographic, social and cultural environment; The technical information environments and turbulent change; Meeting the challenge: managing the future environment; Guidance on examination preparation
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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CIM Coursebook 01/02 Marketing Environment
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Paperback. Condizione: Very Good. CIM Coursebook 01/02 Marketing Environment This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780750653060
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CIM Coursebook 01/02 Marketing Environment
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780750653060
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CIM Coursebook 01/02 Marketing Environment
Editore:
Butterworth-Heinemann, 2001
ISBN 10: 075065306X
ISBN 13: 9780750653060
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Condizione: Acceptable. Used - Acceptable. Remainder Mark. Spine hinge damage. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-C-009-01850
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