Cim Coursebook 01/02 Marketing Environment - Brossura

Oldroyd, Mike

Brossura

ISBN 10: 075065306X ISBN 13: 9780750653060

Casa editrice: Butterworth-Heinemann, 2001

Riassunto

"Marketing Environment 2001-2002" is a specifically tailored coursebook for students undertaking the Marketing Environment module of the CIM Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: a firmly international perspective; new material to cover e-marketing issues; new and up to date examples and case studies to illustrate the theory; additional text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers. Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course. It is written by the CIM Senior Examiner for the Marketing Environment module completely revised and updated to fit in with CIM Marketing Environment syllabus officially endorsed by the CIM.

Su questo libro

Contenuti

The organization and its environment; The micro-environment; The organization and its stakeholder 'publics'; Analysis of the competitive environment; The macro-environment; The economic and international environment; The political and legislative environment; The demographic, social and cultural environment; The technical information environments and turbulent change; Meeting the challenge: managing the future environment; Guidance on examination preparation

Dettagli dell'edizione

• Editore: Butterworth-Heinemann
• Data di pubblicazione: 2001
• Lingua: Inglese
• ISBN 10: 075065306X
• ISBN 13: 9780750653060
• Rilegatura: Copertina flessibile
• Numero di pagine: 464
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile