Articoli correlati a Fundamentals and Practice of Marketing
Sinossi
The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
John Wilmshurst, Adrian Mackpson
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Compra nuovo
Visualizza questo articolo
EUR 25,02
EUR 3,41 per la spedizione in U.S.A.
Destinazione, tempi e costiRisultati della ricerca per Fundamentals and Practice of Marketing
Foto dell'editore
Fundamentals and Practice of Marketing
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Codice articolo GOR014132093
Quantità: 1 disponibili
Foto dell'editore
Fundamentals and Practice of Marketing
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001833142
Quantità: 1 disponibili
Foto dell'editore
Fundamentals and Practice of Marketing (Chartered Institute of Marketing)
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780750654494
Quantità: 2 disponibili
Foto dell'editore
Fundamentals and Practice of Marketing
Editore:
Taylor & Francis Group, 2002
ISBN 10: 075065449X
ISBN 13: 9780750654494
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 49253220-75
Quantità: 1 disponibili
Foto dell'editore
Fundamentals and Practice of Marketing
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-V-023-02373
Quantità: 1 disponibili
Foto dell'editore
Fundamentals and Practice of Marketing (Chartered Institute of Marketing)
Editore:
Routledge 06/08/2002, 2002
ISBN 10: 075065449X
ISBN 13: 9780750654494
Antico o usato
Brossura
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780750654494
Quantità: 2 disponibili
Foto dell'editore
Fundamentals and Practice of Marketing
Editore:
Butterworth-Heinemann, 2002
ISBN 10: 075065449X
ISBN 13: 9780750654494
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780750654494. Codice articolo 9400997
Quantità: 1 disponibili
Immagini fornite dal venditore
Fundamentals and Practice of Marketing
Da: Roland Antiquariat UG haftungsbeschränkt, Weinheim, Germania
Valutazione del venditore 5 su 5 stelle
4. 388 p. Unread book. Very good condition. Minimal traces of storage. 9780750654494 Sprache: Englisch Gewicht in Gramm: 726 Softcover: 18.9 x 2.2 x 24.6 cm. Codice articolo 219317
Quantità: 1 disponibili
Foto dell'editore
The Fundamentals and Practice of Marketing
Da: Books Puddle, New York, NY, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: New. pp. viii + 376, Maps 4th Edition. Codice articolo 26250449
Quantità: 1 disponibili
Foto dell'editore
The Fundamentals and Practice of Marketing
Print on DemandDa: Majestic Books, Hounslow, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: New. pp. viii + 376 Illus., Maps This item is printed on demand. Codice articolo 7630222
Quantità: 1 disponibili