Talking Business: Making Communication Work - Rilegato

Clutterbuck, David; Hirst, Sheila; Cage, Stephanie

Rilegato

ISBN 10: 0750654996 ISBN 13: 9780750654999

Casa editrice: Butterworth-Heinemann, 2002

Riassunto

Internal communication is a growing field with the number of specialists increasing worldwide. In spite of this, and vast increases in spending on communication, research shows that organizations are finding it difficult to raise the number of employees who feel well informed.


Now, more than ever, internal communication does not just concern communication managers. In today's lean organizations line managers are taking on more and more of the burden of employee communication and managers of remote offices have to be their own communication managers.

'Talking Business: making communication work' addresses the key issues in communication within organizations, supported by case studies taken from experience of working with global businesses. It provides a coherent theory of business communication and shows how a radical difference to communication practice and business performance can be made. The authors employ an interactive structure throughout with signposts to link related cases and chapters.

Provides an explanation of the main themes in business communication
Clarifies the complex networks of communication in organizations and how these can be used to best advantageIncludes case studies from global business and signposts to aid clarification and comprehension

Su questo libro

Recensione

" Along with the growing recognition of the importance of internal communication, is the need for practitioners to build understanding and credibility for this relatively new discipline. Talking Business: Making Communication Work can help to do just that, by providing strategic substance and a whole array of practical solutions that every professional should have as part of their armoury. It is a comprehensive yet concise book which offers guidance and direction on all the key areas encountered during a career in internal communications"

Vanessa Wright
Communications Director
Chivas Brothers
" A professional book for professional communicators. It reflects the rise of internal communication up the business agenda and provides the context for effective communication as a key tool for organisational development."

Mark Shanahan
Director, Leapfrog Corporate Communications Ltd

An excellent book for anyone trying to deal with the complexities of employee communication in the 21st century. Practical advice is combined with discussion of new tools and concepts, such as leadership communication and the role of employees as stakeholders. Its focus is the key issue of how the discipline can contribute strategically to business performance and how this can be measured.

Lisa Bottle
Director, Communications
TRW Aeronautical Systems

Talking Business draws on well researched theoretical underpinnings to provide a range of solutions to internal communications challenges, with supporting case studies to demonstrate how to put the theory into practice......A recommended read for those with HR-intensive businesses in their portfolios

Business Adviser Magazine Jan 2003

L'autore

Professor David Clutterbuck is one of Europe's most prolific and well-known management writers and thinkers. He has written more than 40 books and hundreds of articles on cutting edge management themes. Co-founder of the European Mentoring and Coaching Council, David also runs a thriving international consultancy, Clutterbuck Associates, which specialises in helping people in organizations develop the skills to help others. David is perhaps best-known in recent years for his work on mentoring, on which he consults around the world. David has been responsible for the implementation, monitoring, and evaluation of highly successful mentoring and coaching programmes in numerous organisations around the world, including Standard Chartered Bank, Goldman Sachs, and Nokia.

Dettagli dell?edizione

• Editore: Butterworth-Heinemann
• Data di pubblicazione: 2002
• ISBN 10: 0750654996
• ISBN 13: 9780750654999
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero di pagine: 210
• Contatto del produttore: non disponibile