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9780750659581: Cim Coursebook 03/04 Marketing Environment

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Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access to definitions and key concepts

* Written by the CIM Examiner for the Marketing Environment module to guide you through the 2003-2004 syllabus.
* Free online revision and course support from www.marketingonline.co.uk.
* Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Recensione

"The Butterworth-Heinemann CIM Coursebooks have become an integral part of our blended learning approach to delivering marketing qualifications. They are well aligned to the syllabus laid down by the Professional Institute showing the cross-referencing of chapters to the relevant syllabus areas, which indeed is a critical factor when attempting to study using the continuous assessment mode offered by the CIM. They are concise, easy to read, and well structured. Many of our students have commented upon what an asset these have been to the study programme."
Martin Hutchins - Cambridge Professional Academy Ltd (www.profacademy.com)
"We have been running all twelve CIM units on the Certificate, Advanced and Diploma in Marketing for the past four years and eight intakes. We have used the Butterworth Heinemann Workbooks in their various forms since the beginning and have found them most useful as a source of recommended reading material at all three levels."
Alun Epps, CIM Centre Co-ordinator, Dubai University College

Contenuti

Preface; The nature of the organization and the impact of its environment; The micro-environment; Analysis of the competitive environment; The macro-environment; The demographic, social and cultural environment; The economic and international environment; The political and legislative environment; The technical/information environments; Environmental information systems - coping with the challenge of encvonmental change; Appendices - Guidance on examination preparation; Undertaking CIM assignments and the integrative project; Answers and debriefings; Learning materials; Curriculum information and reading list; Glossary; Index.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Editore: Elsevier, 2004
ISBN 10: 0750659580 ISBN 13: 9780750659581
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Editore: Elsevier, 2004
ISBN 10: 0750659580 ISBN 13: 9780750659581
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Unknown Binding. Condizione: Very Good. CIM Coursebook 03/04 Marketing Environment (CIM Workbooks 2003/04 Editions) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780750659581

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ISBN 10: 0750659580 ISBN 13: 9780750659581
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Unknown Binding. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780750659581

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