Cim Coursebook 03/04 Marketing Communications - Brossura

Hughes, Graham; Fill, Chris

Brossura

ISBN 10: 0750659599 ISBN 13: 9780750659598

Casa editrice: Butterworth-Heinemann, 2003

Riassunto

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access to definitions and key concepts

* Co-written by the CIM Senior Examiner for the Integrated Marketing Communications module and the Senior Examiner for the Marketing Communications module to guide you through the 2003-2004 syllabus
* Free online revision and course support from www.marketingonline.co.uk.
* Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.

Su questo libro

Recensione

"The Butterworth-Heinemann CIM Coursebooks have become an integral part of our blended learning approach to delivering marketing qualifications. They are well aligned to the syllabus laid down by the Professional Institute showing the cross-referencing of chapters to the relevant syllabus areas, which indeed is a critical factor when attempting to study using the continuous assessment mode offered by the CIM. They are concise, easy to read, and well structured. Many of our students have commented upon what an asset these have been to the study programme."
Martin Hutchins - Cambridge Professional Academy Ltd (www.profacademy.com)
"We have been running all twelve CIM units on the Certificate, Advanced and Diploma in Marketing for the past four years and eight intakes. We have used the Butterworth Heinemann Workbooks in their various forms since the beginning and have found them most useful as a source of recommended reading material at all three levels."
Alun Epps, CIM Centre Co-ordinator, Dubai University College

L'autore

After 20 years sales and marketing experience in the engineering, automotive and academic publishing sectors, Graham joined Leeds Business School in 1992. He is now a Principal Lecturer in Marketing teaching marketing communications and with responsiblity for postgraduate and professional courses in the School of Business Strategy. These include CIM, IDM and IPR programmes. He has been a CIM examiner in Integrated Marketing Communications for a number of years and is now Senior Examiner for this module during the period of CIM syllabus change. He is also involved with CIM as an external advisor on study centre accredition and an examiner for CIM certificated programmes. Graham has wide experience as an external examiner for marketing programmes at several other Universities and as a Subject Specialist Reviewer for the Quality Assurance Agency for Higher Education. He has presented a number of conference papers and made contributions to texts in the marketing communications field.

Dettagli dell'edizione

• Editore: Butterworth-Heinemann
• Data di pubblicazione: 2003
• Lingua: Inglese
• ISBN 10: 0750659599
• ISBN 13: 9780750659598
• Rilegatura: Copertina flessibile
• Numero di pagine: 232
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile